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Description

We empower top global organizations to maintain a competitive edge by fostering collaboration with their customers. At Bulbshare, we create an environment where audiences influence the content they engage with, the causes they support, and the brands they admire. Our innovative technology platform bridges the gap between brands and their customers, enabling the formation of online communities that facilitate dialogue, teamwork, and co-creation. Our philosophy centers on the idea that leveraging authentic voices can enhance brand experiences and build institutions that resonate more deeply with their target audiences. We cultivate customer communities worldwide, offering insights, content, and ideas in real-time, directly sourced from the perspectives of your customers. This represents a new wave of immediate and cost-effective consumer insights, leading to more informed decisions regarding products, services, and branding strategies. By prioritizing customer input, we aim to redefine the relationship between brands and their audiences.

Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
Snapchat Yes 
X (Twitter) Yes 

Integrations

Facebook No 
Instagram No 
Snapchat No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Bulbshare

Founded

2018

Website

bulbshare.com/en/

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Product Features

Community

Content Management No 
Content Moderation No 
Discussions / Forums No 
Event Management No 
Group Management No 
Ideation / Crowdsourcing No 
Member Directory No 
Membership Management No 
Social Media Management No 
Website Management No 
White Label No 

Customer Advocacy

Advocate Management No 
Campaign Management No 
Communication Management No 
Community Management No 
Gamification No 
Referral Tracking No 
Reporting/Analytics No 
Rewards Program No 
Social Engagement No 

Customer Feedback

Alerts / Notifications No 
Behavior Analytics No 
Bug Reports No 
Community Feedback Tools No 
Live Chat No 
Negative Feedback Management No 
Net Promoter Score (NPS) No 
Screenshot / Screen Capture No 
Surveys No 
User Testing Tools No 
Video Feedback No 
Visual Feedback Tools No 
Voice of the Customer (VoC) No 
Website Feedback No 

Employee Advocacy

Content Controls / Compliance No 
Content Library Creation No 
Mobile Access No 
Post Scheduling No 
Push / Email Notifications No 
Reporting / Analytics No 
Social Sharing Gamification No 
Tiered User Permissions No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Push Notifications

A/B Testing No 
Analytics No 
Campaign Segmentation No 
Contextual Targeting No 
Device Targeting No 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications No 
Notification Scheduling No 
Visual Notifications No 
Web Notifications No 

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

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