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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Brij serves as a comprehensive omnichannel marketing platform that transforms purchases made through retail and marketplace channels into owned, deterministic customer signals, enabling brands to discover buyers that are typically invisible when sales are conducted via third-party retailers. The platform utilizes packaging, inserts, and displays to spark incentive-driven digital experiences, which include warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational content about products, all while gathering vital first-party information such as email addresses, phone numbers, and purchase preferences. Its advanced AI engine analyzes scans, registrations, and receipts to curate detailed customer profiles that encompass basket composition, retail behaviors, purchasing frequency, and cohort trends, thereby offering a deeper understanding of consumer habits. Additionally, the capability for purchase verification and basket insights allows for the conversion of offline transactions into actionable marketing intelligence, while the automated segmentation feature adeptly creates behavioral cohorts ready for targeted engagement. This multi-faceted approach not only enhances customer insights but also optimizes marketing strategies to better align with consumer needs and preferences.

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Cordial Yes 
Google Ads Yes 
Klaviyo Yes 
Shopify Yes 
Attentive No 
Attentive.ai Yes 
BigCommerce No 
Bitly No 
Braze No 
Emarsys No 
Instagram No 
LiveRamp No 
Magento No 
Mailchimp No 
Meta AI Yes 
MyGuestlist No 
Postscript Yes 
ReSci No 
Rivo Yes 
Salesforce Yes 

Integrations

Cordial Yes 
Google Ads Yes 
Klaviyo Yes 
Shopify Yes 
Attentive Yes 
Attentive.ai No 
BigCommerce Yes 
Bitly Yes 
Braze Yes 
Emarsys Yes 
Instagram Yes 
LiveRamp Yes 
Magento Yes 
Mailchimp Yes 
Meta AI No 
MyGuestlist Yes 
Postscript No 
ReSci Yes 
Rivo No 
Salesforce No 

Pricing Details

$899 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brij

Founded

2020

Country

United States

Website

brij.ai/

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Product Features

Landing Page

A/B Testing No 
Analytics No 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Alternatives

Alternatives

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