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features
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support

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Description

Utilize your customer data to foster deeper connections with your audience. While you possess an abundance of customer information, are you harnessing it effectively? Swiftly transform your insights into actionable strategies that encourage repeat business and increased spending from your clientele. What if you had the capability to anticipate each customer's next purchase? Envision the remarkable personalization that could be achieved through this insight. Our innovative predictive models are at the forefront of this transformation, positioning data science as a pivotal element in modern marketing. We advocate for making predictive personalization accessible to all brands, including emerging startups. Our mission is to democratize data science, empowering you to provide AI-driven personalized experiences that not only enhance customer satisfaction but also consistently boost revenue. We emphasize that only customerID and transaction data are necessary, eliminating the need for personally identifiable information. With flexible data processing options available, you can choose between secure uploads or direct integration, allowing you to begin this journey in weeks rather than months. Designed by experts in digital marketing for their peers, our solutions ensure that every brand can thrive in a competitive landscape.

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce No 
Bitly No 
Braze No 
Campaign Monitor No 
Cordial No 
Domo No 
Emarsys No 
HubSpot Customer Platform No 
InMoment No 
Instagram No 
Klaviyo No 
Lightspeed Retail No 
LinkedIn No 
Listrak No 
Magento No 
Salesforce Agentforce Marketing No 
Tall Bob No 
commercetools No 
dotdigital Engagement Cloud No 
me&u No 

Integrations

BigCommerce Yes 
Bitly Yes 
Braze Yes 
Campaign Monitor Yes 
Cordial Yes 
Domo Yes 
Emarsys Yes 
HubSpot Customer Platform Yes 
InMoment Yes 
Instagram Yes 
Klaviyo Yes 
Lightspeed Retail Yes 
LinkedIn Yes 
Listrak Yes 
Magento Yes 
Salesforce Agentforce Marketing Yes 
Tall Bob Yes 
commercetools Yes 
dotdigital Engagement Cloud Yes 
me&u Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brightloom

Founded

2014

Country

United States

Website

www.brightloom.com

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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