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Description
BrightInfo employs its innovative self-learning JARGON™ algorithm to thoroughly analyze your website pages and assimilate your content offerings. As visitors enter your site, JARGON™ monitors their individual behaviors, juxtaposes these actions against collective trends, and delivers the most pertinent content from your extensive library in real-time, all through an automated process. While many marketers celebrate modest increases in conversion rates, such as a rise from 5% to 6%, BrightInfo adopts a more critical perspective. The stark reality is that over 95% of website visitors—who could potentially become customers—exit without any interaction, often due to a perceived lack of relevance. This phenomenon is perplexing, given that these visitors sought out the website for a specific purpose. They arrive from diverse channels and industries, each carrying unique needs and situated at different points in their purchasing journey. Furthermore, every individual exhibits distinct behavioral patterns based on their personality and attention span, making it difficult to believe that a single website can cater to such varied demands effectively. The need for personalized content delivery has never been more evident.
Description
Reach is a specialized tool from DDG that aids FMOs in effectively targeting audiences within the senior market. This innovative platform provides same-day service, offering a comprehensive view of essential descriptor variables to pinpoint the most suitable audience for products like Medicare Advantage, Medicare supplements, and final expense insurance, among others. By supplying the exact names and addresses of individuals in the desired demographic to your selected mail supplier, Reach enhances the precision of customer acquisition strategies that are customized to reflect the unique characteristics of your county. Utilizing advanced modeling techniques, including the look-alike model, Reach helps create tailored audience profiles that inform and refine your advertising messages. Additionally, the response model estimates the potential success of campaigns, allowing for more efficient allocation of direct marketing funds by focusing on individuals who are most likely to make a purchase. Beyond its powerful modeling capabilities, Reach upholds stringent data security measures, holding a SOC 2 Type 2 certification, and expertly oversees the entire modeling workflow, which includes managing deceased records and adhering to USPS guidelines. Ultimately, Reach not only streamlines the audience targeting process but also enhances the effectiveness of marketing efforts in the senior market.
API Access
Has API
API Access
Has API
Integrations
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Marketo
Salesforce Marketing Cloud Account Engagement
WordPress
Integrations
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Marketo
Salesforce Marketing Cloud Account Engagement
WordPress
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
BrightInfo
Founded
2010
Country
Israel
Website
www.brightinfo.com
Vendor Details
Company Name
Data Decisions Group
Founded
2016
Country
United States
Website
datadecisionsgroup.com/reach/
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Content Management
Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content