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Description

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Description

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Audiense Yes 
Data Virtuality Yes 
Desktop.com Yes 
Facebook Yes 
Hootsuite Yes 
Netino Yes 
X (Twitter) Yes 
Conductor No 
Creatio Yes 
Facebook Messenger Yes 
Forsta Yes 
Google Analytics No 
Instagram Yes 
Khoros Yes 
LinkedIn Yes 
Qualtrax Yes 
RingCentral RingCX No 
Salesforce Yes 
Sociuu Yes 
quintly Yes 

Integrations

Audiense Yes 
Data Virtuality Yes 
Desktop.com Yes 
Facebook Yes 
Hootsuite Yes 
Netino Yes 
X (Twitter) Yes 
Conductor Yes 
Creatio No 
Facebook Messenger No 
Forsta No 
Google Analytics Yes 
Instagram No 
Khoros No 
LinkedIn No 
Qualtrax No 
RingCentral RingCX Yes 
Salesforce No 
Sociuu No 
quintly No 

Pricing Details

Flexible packages tailored to your needs.
Free Trial No 
Free Version No 

Pricing Details

$9,600 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Brandwatch

Founded

2007

Country

United Kingdom

Website

www.brandwatch.com

Vendor Details

Company Name

Talkwalker

Founded

2009

Country

Luxembourg

Website

www.talkwalker.com

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence Yes 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search Yes 
Image Recognition Yes 
Sentiment Analysis Yes 
Social Listening Yes 
Social Media Analytics Yes 
Trend Tracking Yes 

Brand Management

Approval Process Control Yes 
Artwork Management No 
Asset Management Yes 
Change Management No 
Fulfillment Distribution No 
Project Management Yes 

Brand Protection

Case Management No 
Domain Monitoring Yes 
Investigation Management No 
Marketplace Monitoring No 
Mobile App Monitoring No 
Paid Search Monitoring No 
Prioritization No 
Social Media Monitoring Yes 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping Yes 
Conversion Tracking No 
Distribution Management Yes 
Editorial Calendar Yes 
Multi-Channel Publishing Yes 
Publish Scheduling Yes 
SEO Management No 
Social Media Management Yes 
Video Management Yes 

Media Monitoring

Alerts / Notifications Yes 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting Yes 
Export Results Yes 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring Yes 

Public Relations

Article Author Database No 
Auto-Update Media Lists No 
Campaign Management No 
Clippings Management No 
Communications Calendar No 
Contact Management No 
Digital Asset Management No 
Direct Mail Management No 
Email Distribution No 
Press Monitoring No 
Press Release Builder No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management Yes 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Social CRM

Calendar/Reminder System Yes 
Customer Support Yes 
Email Marketing No 
Lead Capture No 
Lead Nurturing Yes 
Live Chat No 
Marketing Automation Integration Yes 
Multi-Channel Social Integration Yes 
Social Media Monitoring Yes 
Task Management Yes 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising Yes 
Campaign Management Yes 
Collaboration Tools Yes 
Comment / Reply Moderation Yes 
Digital Asset Management Yes 
Reporting / Analytics Yes 
Retargeting Yes 
Roles / Permissions Yes 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection Yes 

Social Media Management

Automated Publishing Yes 
Brand Tracking Yes 
Content Management Yes 
Customer Engagement Yes 
Multi-Account Management Yes 
Multi-User Collaboration Yes 
Post Scheduling Yes 
Reporting/Analytics Yes 
Social Media Monitoring Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management Yes 
Conversion Tracking Yes 
Customer Targeting Yes 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling Yes 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts Yes 
Customer Engagement Yes 
Dashboard Yes 
Impact Scoring No 
Influencer Tracking Yes 
Reputation Management Yes 
Sentiment Analysis Yes 
Trend Tracking Yes 

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Review Management

Campaign Management No 
Dashboard No 
Negative Feedback Management No 
Response Management No 
Review Monitoring No 
Review Notification No 
Review Request No 
Sentiment Analysis No 
Social Sharing No 
White Label No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports No 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

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