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features
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Description

Brandmaven represents the inaugural platform for Brand Performance Management, enabling Chief Marketing Officers, VPs of Brand Strategy, and Global Brand Directors to track rivals, assess brand health through seven key performance indicators, and create AI-enhanced strategies to propel the brand forward, all within a streamlined and automated interface. Historically, marketers have relied on specific systems for various functions—CRM for sales, marketing automation for generating demand, and ERP for financial oversight—but there has been a noticeable absence of a dedicated system for managing the brand, which remains the most valuable yet challenging asset to evaluate. Now, Brandmaven fills that crucial gap by providing brand teams with the tools to accurately measure their influence, gain insights into real-time brand performance, and make informed, rapid decisions regarding future directions. With Brandmaven, organizations can finally harness the full potential of their brand, ensuring they stay competitive and relevant in an ever-evolving marketplace.

Description

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

API Access

Has API

API Access

Has API

Screenshots View All

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Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

$49/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Speak

Founded

2007

Country

United States

Website

www.brandmaven.ai/

Vendor Details

Company Name

Upwave

Founded

2012

Country

United States

Website

www.upwave.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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