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features
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support

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Description

Brandify is an innovative programmatic advertising platform focused on people, utilizing verified consumer identities rather than relying on IP addresses or device clusters. By establishing a precise target audience from the outset through a unique identity-based database consisting of actual individuals and households, Brandify eliminates the guesswork typically associated with tactics such as geofencing or Connected TV (CTV). The platform facilitates the delivery of campaigns across various channels, including CTV, display, video, mobile, and social media, while providing visitor-level attribution along with optional contact reveal features. Advertisers can effectively reach specific segments, including competitor visitors, affluent neighborhoods, homeowners, and tailored audience profiles, all while benefiting from measurable results and clear reporting. Designed with precision targeting in mind, Brandify aims to minimize ad waste and provide genuine attribution, distinguishing itself from traditional broad geographic or IP-based targeting methods. This strategic approach ensures that businesses can maximize their advertising effectiveness and achieve more targeted outreach.

Description

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

BDEX No 
Go2mobi No 

Integrations

BDEX Yes 
Go2mobi Yes 

Pricing Details

Custom pricing
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brandify

Founded

2018

Country

United States

Website

brandify.io

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com

Product Features

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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