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Description

Brandify is an innovative programmatic advertising platform focused on people, utilizing verified consumer identities rather than relying on IP addresses or device clusters. By establishing a precise target audience from the outset through a unique identity-based database consisting of actual individuals and households, Brandify eliminates the guesswork typically associated with tactics such as geofencing or Connected TV (CTV). The platform facilitates the delivery of campaigns across various channels, including CTV, display, video, mobile, and social media, while providing visitor-level attribution along with optional contact reveal features. Advertisers can effectively reach specific segments, including competitor visitors, affluent neighborhoods, homeowners, and tailored audience profiles, all while benefiting from measurable results and clear reporting. Designed with precision targeting in mind, Brandify aims to minimize ad waste and provide genuine attribution, distinguishing itself from traditional broad geographic or IP-based targeting methods. This strategic approach ensures that businesses can maximize their advertising effectiveness and achieve more targeted outreach.

Description

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

BlueConic No 
Contentsquare No 
Criteo Commerce Growth No 
Improvado No 
Oracle Audience Segmentation No 
Oracle Digital Assistant No 
Oracle Marketing No 
Oracle Partner Relationship Management No 
Oracle Subscription Management No 
Oracle Unity Customer Data Platform No 
SiteSpect No 
Skai No 
Skypoint AI Platform No 
TrueTargeting No 

Integrations

BlueConic Yes 
Contentsquare Yes 
Criteo Commerce Growth Yes 
Improvado Yes 
Oracle Audience Segmentation Yes 
Oracle Digital Assistant Yes 
Oracle Marketing Yes 
Oracle Partner Relationship Management Yes 
Oracle Subscription Management Yes 
Oracle Unity Customer Data Platform Yes 
SiteSpect Yes 
Skai Yes 
Skypoint AI Platform Yes 
TrueTargeting Yes 

Pricing Details

Custom pricing
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brandify

Founded

2018

Country

United States

Website

brandify.io

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/data-management-platform/

Product Features

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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