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Description
Take a break from endless spreadsheets and email threads. Our innovative solution simplifies the planning and budgeting of all your marketing channel activities by adhering to established best practices. You can effortlessly replicate successful strategies in just seconds and collaborate within a shared workspace that includes your team, agency partners, media contacts, and digital production teams. Ensure timely planning by adhering to key schedules and milestones through well-defined workflows and tasks. Oversee resources, track time, and monitor expenditures, ensuring everyone stays informed and aligned. Optimize project management across various locations, stakeholders, and agencies by utilizing a single, unified source of information and guidance. Enhance campaign management with structured briefing templates that include mandatory fields and conditional logic, along with channel-specific templates for digital, social media, video, photography, events, and print, complete with deliverable specifications and media timelines. Foster transparency in planning and coordinating all marketing operations so that every party involved is well-informed and engaged. With this approach, you can significantly elevate the efficiency and effectiveness of your marketing efforts across the board.
Description
Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Ads
No
Facebook
No
Facebook Ads
No
Google Analytics
No
Google Marketing Platform
No
Innovid
No
Instagram
No
JamLoop
No
LinkedIn
No
MSIGHTS
No
Integrations
Amazon Ads
Yes
Facebook
Yes
Facebook Ads
Yes
Google Analytics
Yes
Google Marketing Platform
Yes
Innovid
Yes
Instagram
Yes
JamLoop
Yes
LinkedIn
Yes
MSIGHTS
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Wellcom
Founded
2000
Country
Australia
Website
www.brandsystems.com
Vendor Details
Company Name
Mediaocean
Founded
2012
Country
United States
Website
www.mediaocean.com/ca/products/lumina
Product Features
Marketing Planning
Budgeting & Forecasting
No
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
Yes
Predictive Analytics
No
Presentation Tools
Yes
Project Tracking
Yes
Spend Management
No
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
