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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Enhance your local marketing initiatives using a comprehensive through-channel marketing automation platform that offers valuable insights throughout the marketing lifecycle. Empower your local channel partners to tailor and launch marketing campaigns that adhere to both brand and legal standards. The combination of faster market entry and established brand messaging will lead to heightened sales and improved ROI at the local level. Refine your through-channel marketing approach by utilizing adaptable MDF and co-op programs designed for your partners. By integrating customizable rules with brand management and marketing execution, you can significantly boost your marketing effectiveness. Assist your marketing channel partners in deploying impactful, scalable, and brand-compliant campaigns that generate substantial business results. Moreover, the strategic application of software and services can lower your cost per sale by 18% through an optimal mix of paid, owned, and earned media, ultimately maximizing your marketing investments. As a result, you will not only enhance overall performance but also foster stronger relationships with your local partners.

Description

Infor Marketing Resource Management (MRM) is a flexible and user-friendly platform utilized by marketing teams globally. This solution enables the seamless coordination of various marketing initiatives, encompassing both omnichannel and direct efforts, through an array of comprehensive tools designed for managing digital assets, resources, projects, budgets, cost tracking, creative approvals, capacity planning, and analytics. By leveraging Infor MRM, organizations can streamline their marketing processes, which are essential to their business success, while implementing centralized automation and best practices that enhance internal marketing operations and ensure adherence to industry standards. The software empowers users to take control of their marketing schedules, financials, workflows, and digital asset repositories. Additionally, the platform's advanced business intelligence capabilities produce actionable reports tailored to specific contexts, allowing for data-driven decision-making that can significantly influence marketing strategies. Ultimately, Infor MRM positions marketing departments to efficiently optimize their resources and achieve their objectives.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Free FutureSoft No 

Integrations

Free FutureSoft Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

BrandMuscle

Founded

2000

Country

United States

Website

www.brandmuscle.com

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/mrm

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management Yes 

Channel Management

Campaign Management Yes 
Channel Analytics Yes 
Incentive Management Yes 
Inventory Control Yes 
Lead Management Yes 
Opportunity Management Yes 
Order Management Yes 
Partner Management Yes 
Product Management Yes 
Reseller Management Yes 

Channel Marketing

Campaign Management No 
Channel Analytics No 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations No 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion No 
Metadata Management Yes 
Mobile App Yes 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control No 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

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