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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

BrandBuddy, developed by Heera Software, is a specialized platform designed for the management of in-store promoters, catering to brands that prioritize effective retail execution. This solution enables companies to oversee their in-store promoters with greater efficiency, improve visibility at the store level, and facilitate seamless execution across various retail locations. Integrating features like attendance tracking, task management, order capture, and performance monitoring, this comprehensive in-store retail execution platform streamlines multiple functions into a single cohesive system. Additionally, the Heera in-store promoter application acts as a robust operational engine, guaranteeing that campaigns are executed securely, reliably, and efficiently at the point of sale. By linking planning with field activities through geo-verified attendance and store-specific task execution, it ensures thorough tracking and reporting of promoter performance via an intuitive mobile interface, ultimately enhancing overall brand visibility and effectiveness. Furthermore, this tool serves as an essential resource for brands aiming to optimize their in-store strategies and drive better sales outcomes.

Description

Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Cleo Integration Cloud No 
Collate No 
Salesforce No 

Integrations

Cleo Integration Cloud Yes 
Collate Yes 
Salesforce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Heera Software

Founded

1999

Country

India

Website

heerasoftware.com

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/consumer-goods/cloud/

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition Yes 
Collaboration Tools Yes 
Data Collection Yes 
Inspection Yes 
Pricing / Placement Optimization Yes 
Product Education Yes 
Product Promotion Strategy Yes 
Retail Site Audit Yes 
Workforce Management Yes 

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