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Description

Brand Base serves as the streamlined marketing platform of BRANDAD Systems, allowing you to refine your partners' marketing efforts to perfection in just a matter of weeks. It offers dependable budgeting at a set price while maintaining your own brand aesthetics. With over 15 years of software development expertise, Brand Base provides a comprehensive experience through its intelligent marketing portal. A brand thrives on consistency, but it’s equally important for the local nuances of sales partners to shine through. This cloud-based solution empowers decentralized marketing, enabling your local partners to tailor various advertising materials effortlessly. Always aligned with your corporate identity and enhancing your brand’s presence, Brand Base allows central marketing teams to focus on strategy again, as it guarantees a cohesive brand image despite the multitude of customization options available. In this way, it combines efficiency with creativity, ensuring that every marketing initiative remains true to the brand’s core values.

Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AcuityAds No 
Acxiom Real Identity No 
Algonomy No 
Bright Analytics No 
Cluster No 
Crux Intelligence No 
Digimarc Discover No 
DynAdmic No 
Engage3 No 
Eversight Offer Innovation No 
Headset No 
Innovid No 
Media Monitors No 
MetricFire No 
NIQ Activate No 
TourSolver No 
TrustCommander No 
Walmart No 
Zefr No 

Integrations

AcuityAds Yes 
Acxiom Real Identity Yes 
Algonomy Yes 
Bright Analytics Yes 
Cluster Yes 
Crux Intelligence Yes 
Digimarc Discover Yes 
DynAdmic Yes 
Engage3 Yes 
Eversight Offer Innovation Yes 
Headset Yes 
Innovid Yes 
Media Monitors Yes 
MetricFire Yes 
NIQ Activate Yes 
TourSolver Yes 
TrustCommander Yes 
Walmart Yes 
Zefr Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

BRANDAD Systems

Founded

1999

Country

Germany

Website

www.brandad-systems.de/en/brand-base-en

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Product Features

Channel Marketing

Campaign Management No 
Channel Analytics No 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations No 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Alternatives

Alternatives

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