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Description

Brand monitoring and analysis across both social and traditional media is essential for businesses, and Brand Analytics is designed to support the various critical functions of your company's major departments. By mitigating reputational risks and enhancing the effectiveness of public relations, it enables the creation of in-demand products and the refinement of your communication strategy. Furthermore, it contributes to elevating customer service standards and bolstering customer loyalty. Brand Analytics guarantees the acquisition of highly reliable data from a multitude of sources, including social media platforms such as VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, in addition to blogs, forums, review sites, mobile app stores, public channels, and Telegram discussions. It also encompasses online mass media and the websites of governmental bodies as well as influential market organizations. Through a contractual agreement with VK.com, which allows access to a comprehensive public data stream, Brand Analytics offers unparalleled completeness, speed, and quality in message analysis within the market. The scope of our monitoring includes all varieties of messages and data to ensure thorough insights. This holistic approach allows businesses to stay ahead of trends and make informed decisions based on real-time analytics.

Description

In recent years, social networking has emerged as a dominant force on the Internet. With the widespread use of smartphones, consumers are now able to effortlessly share their opinions on products and businesses through platforms like Twitter, Facebook, blogs, and online forums. This dynamic exchange of information presents both challenges and opportunities for companies seeking to manage their brand image. If negative perceptions go unaddressed, they can escalate into significant public relations crises. Conversely, responding promptly and appropriately to such criticisms demonstrates a commitment to customer care. eGain Social™ stands out as a unique solution for managing social media, offering features that encompass social customer service, knowledge management, unified social publishing, and reputation oversight. By utilizing eGain Social Adapters, businesses can effectively monitor various social networks, including Facebook, Twitter, blogs, and forums, for specific keywords to stay informed about their online presence. Ultimately, leveraging these tools can significantly enhance a company’s ability to engage with its audience and protect its reputation in the digital landscape.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Acrobat Yes 
Data Dive Yes 
Facebook Yes 
Instagram Yes 
Microsoft Word Yes 
Salesforce Yes 
Telegram Yes 
TikTok Yes 
UseDesk Yes 
VK Yes 
X (Twitter) Yes 
YouTube Yes 
Zendesk Yes 

Integrations

Adobe Acrobat No 
Data Dive No 
Facebook No 
Instagram No 
Microsoft Word No 
Salesforce No 
Telegram No 
TikTok No 
UseDesk No 
VK No 
X (Twitter) No 
YouTube No 
Zendesk No 

Pricing Details

$339.75 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brand Analytics

Founded

2012

Country

Russia

Website

br-analytics.ru/en_RU/brandanalytics/

Vendor Details

Company Name

eGain

Founded

1997

Country

United States

Website

www.egain.com/products/social/

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis No 
Configurable Alerts No 
Customer Engagement No 
Dashboard No 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Customer Service

Alerts / Escalation No 
Appointment Management No 
Call Center Management No 
Email Management No 
Knowledge Base No 
Live Chat No 
Performance Metrics No 
Queue Management No 
Self Service Portal No 
Social Media Integration No 
Surveys & Feedback No 
Virtual Assistant No 
Workflow Management No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics No 
Social Media Monitoring No 

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