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Description

Brand monitoring and analysis across both social and traditional media is essential for businesses, and Brand Analytics is designed to support the various critical functions of your company's major departments. By mitigating reputational risks and enhancing the effectiveness of public relations, it enables the creation of in-demand products and the refinement of your communication strategy. Furthermore, it contributes to elevating customer service standards and bolstering customer loyalty. Brand Analytics guarantees the acquisition of highly reliable data from a multitude of sources, including social media platforms such as VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, in addition to blogs, forums, review sites, mobile app stores, public channels, and Telegram discussions. It also encompasses online mass media and the websites of governmental bodies as well as influential market organizations. Through a contractual agreement with VK.com, which allows access to a comprehensive public data stream, Brand Analytics offers unparalleled completeness, speed, and quality in message analysis within the market. The scope of our monitoring includes all varieties of messages and data to ensure thorough insights. This holistic approach allows businesses to stay ahead of trends and make informed decisions based on real-time analytics.

Description

Continuous surveillance of brand mentions and reputation assessments across media outlets, online platforms, and social networks, complete with comprehensive analytics, visualizations, and trend tracking tailored to your specific metrics, is essential. This service can be applied to brands, individuals, events, or any relevant keywords. You can create in-depth reputation analysis rooted in AMEC standards or your own defined metrics and performance indicators. Metrics such as media loyalty index, audience reach, emotional tone of articles regarding the subject in question, and publication impact can all be monitored. Additionally, it is crucial to spot emerging information trends and respond proactively to them, or leverage these trends effectively. Real-time analysis of competitors' media activities can provide insights into various parameters, allowing you to track promotions, updates to product lines, and explore potential new markets, including international opportunities. Furthermore, you can conduct thorough media analyses of competitors' content and public relations strategies. Finally, user-friendly benchmark reports and tailored interactive infographics can enhance the understanding of your media position and competitive landscape. By employing these tools, you can ensure a strategic advantage in your industry.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
Telegram Yes 
X (Twitter) Yes 
Adobe Acrobat Yes 
Data Dive Yes 
Microsoft Word Yes 
Salesforce Yes 
TikTok Yes 
UseDesk Yes 
VK Yes 
YouTube Yes 
Zendesk Yes 

Integrations

Facebook Yes 
Instagram Yes 
Telegram Yes 
X (Twitter) Yes 
Adobe Acrobat No 
Data Dive No 
Microsoft Word No 
Salesforce No 
TikTok No 
UseDesk No 
VK No 
YouTube No 
Zendesk No 

Pricing Details

$339.75 per month
Free Trial No 
Free Version No 

Pricing Details

$40 per month per topic
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brand Analytics

Founded

2012

Country

Russia

Website

br-analytics.ru/en_RU/brandanalytics/

Vendor Details

Company Name

Semantrum

Founded

2016

Country

Ukraine

Website

promo.semantrum.net/en/main/

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis No 
Configurable Alerts No 
Customer Engagement No 
Dashboard No 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis No 
Social Media Metrics No 
Social Media Monitoring No 
White Label No 

Alternatives

Alternatives

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