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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.

Description

Our innovative technology transforms an ordinary webcam into a highly accurate eye-tracking device. Leveraging advancements in machine learning and computer vision, we precisely monitor eye movements, enabling you to extend your research beyond conventional lab settings and engage a vast number of participants. With our online platform, remote usability research becomes seamless, facilitating UX studies on both desktop and mobile devices. You will gain access to detailed session recordings, allowing you to experience user interactions firsthand. This tool enables you to track consumer attention and evaluate the effectiveness of your brand perception and marketing strategies. GazeRecorder is versatile enough to accommodate any content type, including banners, videos, and live web pages. You can recruit testers from around the world, as they simply require a computer equipped with a webcam. Immediate access to results empowers you to make timely decisions. By inviting participants to conduct tests on their own devices in the comfort of their homes, you ensure they remain in their natural environment, leading to more authentic feedback. This approach not only enhances the quality of data collected but also broadens the scope of your research initiatives.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

GazeRecorder No 
YouTube Yes 

Integrations

GazeRecorder Yes 
YouTube No 

Pricing Details

€199 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brainsight

Founded

2022

Country

Netherlands

Website

www.brainsight.app/

Vendor Details

Company Name

GazeRecorder

Country

United States

Website

gazerecorder.com/gazeinsight/

Product Features

Product Features

Computer Vision

Blob Detection & Analysis No 
Building Tools No 
Image Processing No 
Multiple Image Type Support No 
Reporting / Analytics Integration No 
Smart Camera Integration No 

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