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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Brainsight is an innovative platform that utilizes artificial intelligence to forecast attention and track eye movements, offering users valuable insights into how visual materials will be perceived during the critical initial moments of exposure, allowing teams to refine their designs prior to launch. By simply uploading an image, video, or URL, users can receive immediate feedback in the form of predictive eye-tracking heatmaps, gaze plots, peekthroughs, and essential metrics like Attention Score and Clarity Score, which indicate where viewers are expected to focus and how effectively key elements convey their intended messages, thus minimizing uncertainty and cutting down the need for expensive live user testing. The platform is versatile, supporting a range of content types such as images, videos, scrolling user experiences, social media ads, display advertisements, and YouTube thumbnails, while also delivering AI-powered insights that identify neglected areas and propose enhancements for crucial messaging, calls to action, and branding elements. Additionally, the brand analytics feature goes beyond predictive attention by employing AI to track logos and text, enabling the measurement of brand visibility and viewer engagement over time in video content, ultimately enhancing the effectiveness of marketing strategies. In doing so, Brainsight empowers businesses to make data-driven decisions that can significantly improve their visual communication efforts.

Description

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

YouTube Yes 

Integrations

YouTube No 

Pricing Details

€199 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brainsight

Founded

2022

Country

Netherlands

Website

www.brainsight.app/

Vendor Details

Company Name

CoolTool

Founded

2011

Country

United States

Website

cooltool.com

Product Features

Product Features

Emotion Recognition

Facial Emotions No 
Facial Expression Analysis No 
Machine Learning No 
Photo Emotions No 
Speech Emotions No 
Video Emotions No 
Written Text Emotions No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

Survey

Custom Survey URLs Yes 
Data Analysis Tools Yes 
Email Marketing Yes 
Mobile Survey Yes 
Offline Response Collection Yes 
Paper Survey No 
Question Branching Yes 
Question Library Yes 
Site Intercept Survey Yes 
Skip Logic Yes 
Supports Audio / Images / Video Yes 

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