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Description

Transform your business with innovative and flexible AI-driven solutions that surpass conventional methods, enhancing the precision of your scoring processes through our cutting-edge predictive technology. Our offerings provide not only accurate but also distinct online behavioral insights regarding customers. Braight’s AI-based customer segmentation tool allows for a more profound understanding of customer behavior through advanced segmentation and predictive analysis of extensive online behavioral data. Designed to enhance revenue from cross-selling opportunities, this tool identifies clients' customers who exhibit a higher likelihood of conversion. Additionally, our refined segmentation approach empowers clients to effectively categorize and engage their audiences, leading to increased personalization in messaging and improved response rates for digital marketing campaigns. By leveraging these solutions, businesses can gain critical insights into customer behaviors—past, present, and future—ultimately driving more strategic decision-making. As a result, organizations can achieve a competitive edge in a rapidly evolving marketplace.

Description

Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Attentive No 
Drip No 
EY Cloud Data IQ Yes 
Facebook No 
Fairing No 
Google No 
Google Ads No 
Google Cloud Platform Yes 
Klaviyo No 
Mailchimp No 
Meta Pixel No 
Microsoft 365 Yes 
Omnisend No 
Postscript No 
Shopify No 
Tapcart No 
TikTok No 
Yotpo No 
dbt Yes 

Integrations

Attentive Yes 
Drip Yes 
EY Cloud Data IQ No 
Facebook Yes 
Fairing Yes 
Google Yes 
Google Ads Yes 
Google Cloud Platform No 
Klaviyo Yes 
Mailchimp Yes 
Meta Pixel Yes 
Microsoft 365 No 
Omnisend Yes 
Postscript Yes 
Shopify Yes 
Tapcart Yes 
TikTok Yes 
Yotpo Yes 
dbt No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$79 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Braight

Country

United States

Website

braight.tech/

Vendor Details

Company Name

Tresl

Country

United States

Website

tresl.co/why-segments

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis No 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts Yes 
Data Security No 
Email Marketing Yes 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

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