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Description
Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey.
With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.
Description
Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.
API Access
Has API
No
API Access
Has API
No
Integrations
Lytics
Yes
Bloomreach
No
BlueConic
No
BlueVenn
No
Contentsquare
No
Criteo Commerce Growth
Yes
Cyclr
No
FunMobility DXP
No
Mitto SMS
No
Oracle Business Intelligence (OBIEE)
No
Integrations
Lytics
Yes
Bloomreach
Yes
BlueConic
Yes
BlueVenn
Yes
Contentsquare
Yes
Criteo Commerce Growth
No
Cyclr
Yes
FunMobility DXP
Yes
Mitto SMS
Yes
Oracle Business Intelligence (OBIEE)
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Blueshift
Founded
2014
Country
United States
Website
blueshift.com
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/marketingcloud/products/cross-channel-orchestration/
Product Features
Artificial Intelligence
Chatbot
Yes
For Healthcare
Yes
For Sales
Yes
For eCommerce
Yes
Image Recognition
Yes
Machine Learning
Yes
Multi-Language
No
Natural Language Processing
No
Predictive Analytics
Yes
Process/Workflow Automation
Yes
Rules-Based Automation
No
Virtual Personal Assistant (VPA)
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
No
Multi-Campaign
Yes
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
Yes
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
Yes
Mobile Access
No
Quotes / Proposals
No
Segmentation
Yes
Social Media Integration
Yes
Task Management
No
Territory Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
eCommerce Marketing
AB Testing
No
Abandoned Cart Email
No
Analytics / ROI Tracking
No
Customer Data Profiles
No
Dynamic Content
No
Email Marketing
No
Email Personalization
No
Facebook Ads
No
Google Ads
No
Product Recommendations
No
Push Notifications
No
Retargeting
No
SMS Marketing
No
Search Marketing
No
Segmentation
No
Signup Forms & Popups
No
Social Marketing
No
Triggered Emails
No
Website Visitor Tracking
No
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
Yes
Customer Surveys
No
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
No
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Mobile Marketing
Channel Attribution
Yes
Contextual Targeting
Yes
Coupons
Yes
Email Marketing
Yes
Engagement Monitoring
Yes
In-App Marketing
Yes
Location-Based Marketing
Yes
Push Notifications
Yes
Text Messaging
Yes
Text-to-Win
No
Personalization
A/B Testing
Yes
Abandoned Cart Saver
Yes
Account Based Marketing
No
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
No
Contextual Targeting
Yes
Customer Profiles
Yes
Experience Management
Yes
Recommendation Engine
Yes
Website Personalization
Yes
Push Notifications
A/B Testing
Yes
Analytics
Yes
Campaign Segmentation
Yes
Contextual Targeting
Yes
Device Targeting
Yes
Expiry Notifications
Yes
Geo Targeting
Yes
Mobile Notifications
Yes
Notification Scheduling
Yes
Visual Notifications
Yes
Web Notifications
Yes
SMS Marketing
2-Way Messaging
Yes
Artificial Intelligence
No
Contact Management
No
MMS
No
Mass Texting
Yes
Message Personalization
No
Mobile Coupons
Yes
Mobile Keywords
No
Polls / Voting
No
Reporting/Analytics
Yes
Scheduled Messaging
Yes
Shortcodes
Yes
Text-to-Win
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
No
Customer Surveys
No
Drip Campaigns
No
Dynamic Content
No
Event Triggered Email
No
Image Library
No
Landing Pages/Web Forms
No
Mailing List Management
No
Mobile Optimized Emails
No
Reporting/Analytics
No
Subscriber Management
No
Template Management
No
WYSIWYG Email Editor
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Mobile Marketing
Channel Attribution
No
Contextual Targeting
No
Coupons
No
Email Marketing
No
Engagement Monitoring
No
In-App Marketing
No
Location-Based Marketing
No
Push Notifications
No
Text Messaging
No
Text-to-Win
No
Social Media Marketing
Analytics
No
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
No
