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Description

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Description

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AdRoll Yes 
Campaign Genius Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics Yes 
HubSpot CRM No 
Intercom Yes 
Ketch Yes 
LinkedIn Yes 
LiveRamp Yes 
Magento Yes 
Poplar Yes 
Segment Yes 
SendGrid Yes 
Snapchat Yes 
Tealium Customer Data Hub Yes 
X (Twitter) Yes 
Zendesk Yes 
Zoho CRM No 
mParticle Yes 

Integrations

AdRoll No 
Campaign Genius No 
Facebook No 
Google Ads No 
Google Analytics No 
HubSpot CRM Yes 
Intercom No 
Ketch No 
LinkedIn No 
LiveRamp No 
Magento No 
Poplar No 
Segment No 
SendGrid No 
Snapchat No 
Tealium Customer Data Hub No 
X (Twitter) No 
Zendesk No 
Zoho CRM Yes 
mParticle No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Blueshift

Founded

2014

Country

United States

Website

blueshift.com

Vendor Details

Company Name

BuyerGenomics

Founded

2015

Country

United States

Website

buyergenomics.com

Product Features

Artificial Intelligence

Chatbot Yes 
For Healthcare Yes 
For Sales Yes 
For eCommerce Yes 
Image Recognition Yes 
Machine Learning Yes 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics Yes 
Process/Workflow Automation Yes 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing Yes 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration Yes 
Mobile Access No 
Quotes / Proposals No 
Segmentation Yes 
Social Media Integration Yes 
Task Management No 
Territory Management No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

eCommerce Marketing

AB Testing No 
Abandoned Cart Email No 
Analytics / ROI Tracking No 
Customer Data Profiles No 
Dynamic Content No 
Email Marketing No 
Email Personalization No 
Facebook Ads No 
Google Ads No 
Product Recommendations No 
Push Notifications No 
Retargeting No 
SMS Marketing No 
Search Marketing No 
Segmentation No 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails No 
Website Visitor Tracking No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance Yes 
Customer Surveys No 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms No 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons Yes 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Push Notifications

A/B Testing Yes 
Analytics Yes 
Campaign Segmentation Yes 
Contextual Targeting Yes 
Device Targeting Yes 
Expiry Notifications Yes 
Geo Targeting Yes 
Mobile Notifications Yes 
Notification Scheduling Yes 
Visual Notifications Yes 
Web Notifications Yes 

SMS Marketing

2-Way Messaging Yes 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting Yes 
Message Personalization No 
Mobile Coupons Yes 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Alternatives

Alternatives