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Description

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Airship Yes 
Braze Yes 
CleverTap Yes 
Marigold Engage+ No 
Marigold Grow No 
Marigold LiveContent by Liveclicker No 
Olo Yes 
Salesforce Agentforce Marketing Yes 
mParticle Yes 

Integrations

Airship No 
Braze No 
CleverTap No 
Marigold Engage+ Yes 
Marigold Grow Yes 
Marigold LiveContent by Liveclicker Yes 
Olo No 
Salesforce Agentforce Marketing No 
mParticle No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Bluedot Innovation

Founded

2013

Country

United States

Website

bluedot.io

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing Yes 
Location Tracking Yes 
Predictive Analytics No 
Trade Area Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing Yes 
Footfall Analytics No 
Geofencing Yes 
Location Intelligence Yes 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

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