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features
design
support

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Description

BlueZoo utilizes Wi-Fi probes from mobile devices to assess foot traffic in real time, serving as an indicator of visitor presence. Our system tracks metrics such as visitor numbers, frequency of visits, and the duration of each visit. We also provide insights into unique visitor counts along with their rates of return. Our sensors are versatile, offering options for ethernet, Wi-Fi, or cellular backhaul connectivity. By analyzing people’s presence and movement patterns, BlueZoo empowers businesses across various sectors to enhance revenue, minimize expenses, and ensure safety in their environments. Gain insights into your visitors and comprehend how their behavior impacts your business strategy. Effectively manage and direct foot traffic to maximize safety, boost sales, and allocate staff resources efficiently. Stay informed about the real-time occupancy levels within your facilities, enabling you to forecast future traffic and mitigate overcrowding. Additionally, you can strategically deploy personnel to manage visitor flow, ensuring staff are present only when visitor numbers approach your specified capacity limits. We combine hardware sensors, cloud-based analytics, and user-friendly visualization tools to optimize the management of your physical locations, ultimately enhancing overall operational effectiveness.

Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS) Yes 
Adobe Advertising Cloud No 
FWi Yes 
Google Cloud Platform Yes 
LiveRamp No 
Lotame No 
Oracle Cloud Infrastructure No 
The Trade Desk No 
Vonage Business Yes 

Integrations

Amazon Web Services (AWS) Yes 
Adobe Advertising Cloud Yes 
FWi No 
Google Cloud Platform No 
LiveRamp Yes 
Lotame Yes 
Oracle Cloud Infrastructure Yes 
The Trade Desk Yes 
Vonage Business No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

BlueZoo

Founded

2020

Country

United States

Website

www.bluezoo.io

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Product Features

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

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