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Description

Quickly identify emerging growth opportunities, monitor shifts in market dynamics, and anticipate your rivals' next moves. Our service is consistently available, providing actionable insights that are enhanced by human expertise for those moments when you need to delve deeper into data or seek creative inspiration, making it suitable for every tier of your organization. We employ a unique combination of targeted data points and are open to discussing our data sources at a conceptual level. Our approach typically involves three categories of data: we analyze social media statistics, including follower counts and various engagement metrics, alongside automated gathering of insights from text, imagery, and video content shared by online audiences regarding brands, sourced from social media, forums, reviews, and other public platforms. Additionally, we curate marketing materials from brands, such as diverse advertisements and website content, and systematically categorize this information to assess factors like thematic consistency, uniqueness, audience affinity, and alignment, thus providing a comprehensive understanding of brand connections. This multifaceted analysis ultimately empowers organizations to stay ahead of trends and make informed strategic decisions.

Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud No 
Amazon Web Services (AWS) No 
Facebook Yes 
Instagram Yes 
LinkedIn Yes 
LiveRamp No 
Lotame No 
Oracle Cloud Infrastructure No 
Pinterest Yes 
Snapchat Yes 
The Trade Desk No 
Tripadvisor Yes 
X (Twitter) Yes 
Yelp Yes 
YouTube Yes 

Integrations

Adobe Advertising Cloud Yes 
Amazon Web Services (AWS) Yes 
Facebook No 
Instagram No 
LinkedIn No 
LiveRamp Yes 
Lotame Yes 
Oracle Cloud Infrastructure Yes 
Pinterest No 
Snapchat No 
The Trade Desk Yes 
Tripadvisor No 
X (Twitter) No 
Yelp No 
YouTube No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

BlueOcean

Founded

2018

Website

www.blueocean.ai/

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Alternatives

Alternatives

Ariadne Reviews

Ariadne

Ariadne Maps