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Average Ratings 0 Ratings

Total
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features
design
support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
ActiveCampaign Yes 
Adobe Analytics Yes 
Adobe Audience Manager Yes 
Adobe Marketo Engage Yes 
Google Ads Yes 
Higher Logic Thrive Yes 
Insider One No 
Magento Yes 
Mailigen Yes 
Marigold Engage+ Yes 
Optimizely One Yes 
Qubit Yes 
Salesforce Agentforce Commerce Yes 
Usabilla Yes 
X (Twitter) No 
XperienCentral Yes 
Zapier Yes 

Integrations

Facebook Yes 
Instagram Yes 
ActiveCampaign No 
Adobe Analytics No 
Adobe Audience Manager No 
Adobe Marketo Engage No 
Google Ads No 
Higher Logic Thrive No 
Insider One Yes 
Magento No 
Mailigen No 
Marigold Engage+ No 
Optimizely One No 
Qubit No 
Salesforce Agentforce Commerce No 
Usabilla No 
X (Twitter) Yes 
XperienCentral No 
Zapier No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

Zeotap

Founded

2014

Country

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Website

zeotap.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling No 

Data Management

Customer Data Yes 
Data Analysis No 
Data Capture Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control Yes 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge Yes 

Identity Management

Access Certification No 
Compliance Management Yes 
Multifactor Authentication Yes 
Password Management No 
Privileged Account Management Yes 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning Yes 

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