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features
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support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

A Comprehensive Social Media Marketing Solution. Achieve growth by gaining insights into your audience, crafting content they adore, evaluating engagement metrics, and enhancing cross-channel interactions. Regardless of the complexity of your challenges, we have everything you need fully addressed. Socialbakers simplifies the process of developing and implementing an ideal social media marketing plan, encompassing everything from content scheduling to audience insights to detailed budgeting. Gain clarity on your true audience personas through comprehensive multichannel data analysis, spanning web and social platforms. Our AI swiftly processes your first-party data, converting it into actionable personas with just one click. By minimizing the time and cost associated with audience research, you can move beyond costly traditional surveys and leverage your first-party digital information instead. The Socialbakers AI reveals your audience’s interests and preferred content types, enabling you to consistently refine your campaign approach for optimal results. With these insights, you can ensure that your marketing strategies resonate deeply with your target demographic.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Google Analytics Yes 
Instagram Yes 
Adobe Audience Manager Yes 
Adobe Experience Manager Yes 
Amazon Web Services (AWS) Yes 
Campaign Monitor Yes 
Drupal Yes 
Eloqua Yes 
Ketch Yes 
Mailigen Yes 
Microsoft PowerPoint No 
Omeda Yes 
SAP Customer Data Cloud Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
X (Twitter) No 
XperienCentral Yes 
YouTube No 
Zapier Yes 

Integrations

Facebook Yes 
Google Analytics Yes 
Instagram Yes 
Adobe Audience Manager No 
Adobe Experience Manager No 
Amazon Web Services (AWS) No 
Campaign Monitor No 
Drupal No 
Eloqua No 
Ketch No 
Mailigen No 
Microsoft PowerPoint Yes 
Omeda No 
SAP Customer Data Cloud No 
Salesforce No 
Salesforce Agentforce Marketing No 
X (Twitter) Yes 
XperienCentral No 
YouTube Yes 
Zapier No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$200 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

Socialbakers

Founded

2008

Country

Czech Republic

Website

www.socialbakers.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery No 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring No 
Customizable Reports No 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics No 
Social Media Monitoring No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management Yes 
Conversion Tracking No 
Customer Targeting Yes 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling Yes 

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