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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Customer Link, a product of PwC, serves as a customer data platform that integrates your data along with extensive third-party data from PwC to create a comprehensive 360° perspective of your clientele. Enhance customer experiences through unparalleled insights that typical platforms cannot provide. Ensure that your engagement is consistent and tailored across various channels and devices, effectively addressing your customers' needs. Experience a dynamic and complete customer profile that adjusts to shifts in demand and highlights actionable moments through call-to-action prompts. Leverage PwC’s AI and machine learning capabilities to construct a cohesive understanding of individuals, households, and essential consumer segments. Improve visibility into your spending, channel effectiveness, and customer interaction results, allowing you to identify potential wastages and uncover new avenues for high returns. This holistic approach not only maximizes your resources but also drives more strategic decision-making in your customer engagement efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign Yes 
AdRoll Yes 
Adobe Experience Manager Yes 
Eloqua Yes 
FullContact Yes 
Google Ads Yes 
Google Analytics Yes 
IBM Cloud Yes 
Mailchimp Yes 
OpenX Yes 
Oracle Responsys Yes 
Salesforce Agentforce Marketing Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Shopify Yes 
Sitecore Yes 
Slack Yes 
TaikaTilaus Yes 
Usabilla Yes 
WordPress Yes 
Zapier Yes 

Integrations

ActiveCampaign No 
AdRoll No 
Adobe Experience Manager No 
Eloqua No 
FullContact No 
Google Ads No 
Google Analytics No 
IBM Cloud No 
Mailchimp No 
OpenX No 
Oracle Responsys No 
Salesforce Agentforce Marketing No 
Salesforce Marketing Cloud Account Engagement No 
Shopify No 
Sitecore No 
Slack No 
TaikaTilaus No 
Usabilla No 
WordPress No 
Zapier No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

PwC

Founded

1998

Country

United Kingdom

Website

www.pwc.com/us/en/products/customer-link.html

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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