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Average Ratings 0 Ratings

Total
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features
design
support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. 1. Monitor and access a unified view of your customers to increase engagement and conversions 2. Increase brand trust through customer segmentation and data governance 3. Unify your data to establish a single, accurate view of your customers 4. Empower multiple teams through unified data With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Google Analytics Yes 
Mailchimp Yes 
Shopify Yes 
Adobe Analytics Yes 
Adobe Audience Manager Yes 
Drupal Yes 
Higher Logic Thrive Yes 
HubSpot Marketing Hub No 
Instagram Yes 
LiveRamp Yes 
Marigold Engage+ Yes 
Microsoft Azure Yes 
Omeda Yes 
Optimizely One Yes 
Salesforce Agentforce Commerce Yes 
Sitecore Yes 
TaikaTilaus Yes 
XperienCentral Yes 
Zoho Analytics No 

Integrations

Facebook Yes 
Google Analytics Yes 
Mailchimp Yes 
Shopify Yes 
Adobe Analytics No 
Adobe Audience Manager No 
Drupal No 
Higher Logic Thrive No 
HubSpot Marketing Hub Yes 
Instagram No 
LiveRamp No 
Marigold Engage+ No 
Microsoft Azure No 
Omeda No 
Optimizely One No 
Salesforce Agentforce Commerce No 
Sitecore No 
TaikaTilaus No 
XperienCentral No 
Zoho Analytics Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$119 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

MortarAI

Founded

2021

Country

Australia

Website

mortarai.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

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