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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Enhance your customer interactions by gathering real-time user behavior data, enabling you to deliver tailored messages and suggestions to your audience. With Fulcrum, you can craft immediate experiences that boost customer engagement, foster brand loyalty, and elevate conversion rates. This platform caters to digital agencies, marketing teams, sales divisions, and more, simplifying the process of segmenting customers for personalized experiences across various marketing channels. For instance, Fulcrum can offer content recommendations that not only connect customers to your brand but also help maintain their loyalty over time. Additionally, by personalizing campaign experiences in real-time, Fulcrum creates more relevant interactions that enhance conversions through an automated workflow. Leveraging AI, Fulcrum effectively identifies and engages both known and anonymous users, driving deeper engagement and improving conversion outcomes. This innovative approach empowers businesses to adapt swiftly to customer needs and preferences, ultimately leading to a more successful marketing strategy.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce
Adobe Campaign
Bronto Marketing Platform
Drupal
Eloqua
Higher Logic Thrive
HubSpot CRM
HubSpot Customer Platform
Instagram
LiveRamp
Magento
Mailchimp
Mailigen
Mixpanel
Omeda
Qubit
SAP Customer Data Cloud
TaikaTilaus
WordPress

Integrations

Salesforce
Adobe Campaign
Bronto Marketing Platform
Drupal
Eloqua
Higher Logic Thrive
HubSpot CRM
HubSpot Customer Platform
Instagram
LiveRamp
Magento
Mailchimp
Mailigen
Mixpanel
Omeda
Qubit
SAP Customer Data Cloud
TaikaTilaus
WordPress

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$5,000 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

Fulcrum

Country

United States

Website

fulcrumsaas.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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