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Description
The top-rated CRM specifically designed for mortgage brokers is BluMortgage, which enhances client communication through pre-designed email campaigns. By simplifying the application pipeline, BluMortgage effectively manages the intricate tasks faced by mortgage brokers. For brokers, nurturing client relationships is paramount, and BluMortgage equips them with essential tools to foster these connections throughout the application journey and beyond. Its pre-arranged drip campaigns ensure that important dates like birthdays, anniversaries, and renewal reminders are not overlooked, facilitating ongoing engagement. Additionally, advanced reporting features help brokers pinpoint potential refinance or upsell opportunities. By utilizing CRM activity reports, users can extract vital insights into productivity trends. To maintain alignment across the team, BluMortgage offers centralized tracking, allowing users to monitor notes, tasks, outstanding conditions, and email communications efficiently. This comprehensive approach not only streamlines operations but also enhances overall client satisfaction and retention. Ultimately, BluMortgage serves as an indispensable ally for mortgage brokers aiming to thrive in a competitive market.
Description
MeridianLink® Mortgage is an award‑winning mortgage loan origination system designed to help banks, credit unions, and independent mortgage banks reduce origination costs, eliminate fragmented workflows, and scale efficiently in competitive markets. Built on a modern, configurable architecture, the platform combines native tools, no‑code configuration, and extensive integrations to accelerate decisioning, simplify operations, and improve borrower outcomes.
The solution supports the full mortgage lifecycle with modular LOS capabilities, a highly configurable Mortgage Access POS for faster applications and higher conversions, and Insight for Mortgage, which delivers real‑time dashboards, benchmarking, and borrower analytics without reliance on technical teams. Built‑in and third‑party PPE options—including the PriceMyLoan® pricing engine—shorten cycle times and improve pull‑through, while patented debt optimization tools analyze borrower liabilities to strengthen qualification and identify consolidation opportunities.
DecisionLender enables broker and correspondent collaboration through a secure third‑party originator portal, while post‑close cross‑sell capabilities extend relationships beyond funding. No‑code configurability allows teams to tailor workflows using custom screens, unlimited fields, rules, and pipeline views without developer effort. Open APIs and webhooks support real‑time data access, document exchange, pricing, and notifications.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Filogix
Yes
Floify
Yes
Gmail
Yes
MeridianLink Consumer
No
MeridianLink Engage
No
MeridianLink One
No
Microsoft Outlook
Yes
Integrations
Filogix
No
Floify
No
Gmail
No
MeridianLink Consumer
Yes
MeridianLink Engage
Yes
MeridianLink One
Yes
Microsoft Outlook
No
Pricing Details
$50 per user per month
Free Trial
Yes
Free Version
No
Pricing Details
Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
BluRoot
Founded
2013
Country
Canada
Website
blumortgage.ca/crm-for-mortgage-brokers/
Vendor Details
Company Name
MeridianLink
Founded
1998
Country
United States
Website
www.meridianlink.com/products/mortgage/
Product Features
Loan Origination
Amortization Schedule
No
Audit Trail
No
Closing Documents
No
Compliance Management
No
Customer Database
Yes
Digital Signature
Yes
Document Management
Yes
Fee Management
No
Loan Processing
No
Online Application
No
Mortgage and Loans
Amortization Schedule
No
Client Database
Yes
Closing Documents
No
Commercial Mortgages
No
Contact Management
Yes
Credit Reporting
No
Customer Statements
No
Document Management
Yes
Electronic Applications
No
Government Loans
No
Loan Origination
No
Loan Servicing
No
Pipeline Management
Yes
Pre-Qualification
No
Refinance Management
No
Residential Mortgages
Yes
Product Features
Loan Origination
Amortization Schedule
Yes
Audit Trail
Yes
Closing Documents
Yes
Compliance Management
Yes
Customer Database
Yes
Digital Signature
Yes
Document Management
Yes
Fee Management
Yes
Loan Processing
Yes
Online Application
Yes
Loan Servicing
Accounting Management
No
Amortization Schedule
No
Application Management
No
Auto Loans
No
Automatic Funds Distribution
No
Business Loans
No
Collateral Tracking
No
Collections Management
No
Compliance Management
No
Construction Loans
No
Customer Database
No
Fee Management
No
Investor Management
No
Loan Processing
No
Student Loans
No
Mortgage and Loans
Amortization Schedule
No
Client Database
No
Closing Documents
Yes
Commercial Mortgages
No
Contact Management
Yes
Credit Reporting
Yes
Customer Statements
Yes
Document Management
Yes
Electronic Applications
Yes
Government Loans
Yes
Loan Origination
Yes
Loan Servicing
No
Pipeline Management
Yes
Pre-Qualification
Yes
Refinance Management
Yes
Residential Mortgages
Yes
