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Description

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.

Description

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Amazon Redshift No 
Bazaarvoice No 
Brandwatch No 
Campaign Monitor No 
Facebook No 
Flashtalking No 
Google Analytics No 
Google Drive No 
HubSpot CRM No 
IBM Watson No 
Instagram No 
Looker No 
Lotame No 
Mailchimp No 
MySQL No 
Skai No 
X (Twitter) No 
boberdoo No 

Integrations

Adobe Marketo Engage Yes 
Amazon Redshift Yes 
Bazaarvoice Yes 
Brandwatch Yes 
Campaign Monitor Yes 
Facebook Yes 
Flashtalking Yes 
Google Analytics Yes 
Google Drive Yes 
HubSpot CRM Yes 
IBM Watson Yes 
Instagram Yes 
Looker Yes 
Lotame Yes 
Mailchimp Yes 
MySQL Yes 
Skai Yes 
X (Twitter) Yes 
boberdoo Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25,000 per year
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Tinuiti

Founded

2004

Country

United States

Website

tinuiti.com/blisspoint/

Vendor Details

Company Name

ChannelMix

Founded

2007

Country

United States

Website

channelmix.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

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