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Description

Blinkfire Analytics offers a cutting-edge sponsorship data platform that leverages computer vision technology to provide precise, real-time measurements of media value, enabling rights holders and brands to enhance their interactions with fans and sponsors. By moving beyond traditional metrics like likes and followers, users can quantify engagement with social content more effectively. This platform allows for the monitoring of amplification, applause, and conversion rates for each post across tailored timeframes. The innovative BrandSpotter™ feature tracks the worth of every image or video post, utilizing patented brand detection technology to identify brands and scenes in visual content from platforms such as Twitter, Facebook, Instagram, and YouTube, among others. Users can assess the real-time value of their social inventory, which aids in securing new sponsorships or providing current sponsors with ROI reports on past engagements. Rights holders and brands can harness this data to revolutionize their approach to negotiating sponsorship agreements. If you’re considering hiring a research firm to assess your digital and social inventory, our platform allows you to effortlessly generate comprehensive reports detailing the value of your social inventory over any specified timeframe, making the process both efficient and effective. This streamlined access to data empowers users to make informed decisions quickly.

Description

At Nielsen Sports, we excel at tracking performance, which is fundamentally what defines our purpose. Our methodology for thorough sponsorship media assessment harnesses extensive data and insights to enhance opportunities and deliver improved returns on investment for both rights holders and brands. We integrate skilled human analysis with extensive data assets and cutting-edge AI technologies to accurately assess the fair market value of sports sponsorships. Our industry-leading research unearths insights that drive more informed business strategies tailored to your specific challenges. By unlocking the interests of sports fans, their media consumption habits, brand preferences, and purchasing behaviors, we illustrate how these elements influence sponsorship choices. For over three decades, Nielsen has established itself as the benchmark for measuring brand visibility across various media types, including traditional, on-demand, and social platforms. Whether engaging with fans in stadiums or collaborating with broadcast professionals, our expertise and impartiality empower us to effectively evaluate the fair market worth of sponsorships in the sports landscape. Our commitment to innovation ensures that we continue to adapt and provide valuable insights in an ever-evolving market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Domo Yes 
Facebook Yes 
Google Data Studio Yes 
Instagram Yes 
Kleene Yes 
LINE Yes 
LinkedIn Yes 
Microsoft Power BI Yes 
Qlik Cloud Analytics Yes 
Tableau Yes 
Telestream Vantage No 
TikTok Yes 
Twitch Yes 
WeChat Yes 
X (Twitter) Yes 
YouTube Yes 

Integrations

Domo No 
Facebook No 
Google Data Studio No 
Instagram No 
Kleene No 
LINE No 
LinkedIn No 
Microsoft Power BI No 
Qlik Cloud Analytics No 
Tableau No 
Telestream Vantage Yes 
TikTok No 
Twitch No 
WeChat No 
X (Twitter) No 
YouTube No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Blinkfire

Country

United States

Website

www.blinkfire.com/landing

Vendor Details

Company Name

Nielsen Sports

Website

nielsensports.com

Product Features

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring No 
Customizable Reports No 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection No 

Product Features

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