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Description
Blinkfire Analytics offers a cutting-edge sponsorship data platform that leverages computer vision technology to provide precise, real-time measurements of media value, enabling rights holders and brands to enhance their interactions with fans and sponsors. By moving beyond traditional metrics like likes and followers, users can quantify engagement with social content more effectively. This platform allows for the monitoring of amplification, applause, and conversion rates for each post across tailored timeframes. The innovative BrandSpotter™ feature tracks the worth of every image or video post, utilizing patented brand detection technology to identify brands and scenes in visual content from platforms such as Twitter, Facebook, Instagram, and YouTube, among others. Users can assess the real-time value of their social inventory, which aids in securing new sponsorships or providing current sponsors with ROI reports on past engagements. Rights holders and brands can harness this data to revolutionize their approach to negotiating sponsorship agreements. If you’re considering hiring a research firm to assess your digital and social inventory, our platform allows you to effortlessly generate comprehensive reports detailing the value of your social inventory over any specified timeframe, making the process both efficient and effective. This streamlined access to data empowers users to make informed decisions quickly.
Description
At Nielsen Sports, we excel at tracking performance, which is fundamentally what defines our purpose. Our methodology for thorough sponsorship media assessment harnesses extensive data and insights to enhance opportunities and deliver improved returns on investment for both rights holders and brands. We integrate skilled human analysis with extensive data assets and cutting-edge AI technologies to accurately assess the fair market value of sports sponsorships. Our industry-leading research unearths insights that drive more informed business strategies tailored to your specific challenges. By unlocking the interests of sports fans, their media consumption habits, brand preferences, and purchasing behaviors, we illustrate how these elements influence sponsorship choices. For over three decades, Nielsen has established itself as the benchmark for measuring brand visibility across various media types, including traditional, on-demand, and social platforms. Whether engaging with fans in stadiums or collaborating with broadcast professionals, our expertise and impartiality empower us to effectively evaluate the fair market worth of sponsorships in the sports landscape. Our commitment to innovation ensures that we continue to adapt and provide valuable insights in an ever-evolving market.
API Access
Has API
API Access
Has API
Integrations
Domo
Facebook
Google Data Studio
Instagram
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
Integrations
Domo
Facebook
Google Data Studio
Instagram
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Blinkfire
Country
United States
Website
www.blinkfire.com/landing
Vendor Details
Company Name
Nielsen Sports
Website
nielsensports.com
Product Features
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection