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features
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support

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Description

Facilitating data-driven decision-making leads to improved outcomes across various levels of an organization. Infor's industry analytics provide essential and insightful information tailored for everyone, from executives in the boardroom to personnel on the shop floor. With Infor Birst®, business intelligence and analytics are made accessible through pre-configured industry-specific and role-specific content, ensuring that users can easily find the metrics they need. Enhance your decision-making processes with Birst, which is supported by Infor's innovative data architecture designed for the modern cloud. This adaptable and business-focused data management strategy empowers any user to pursue their analyses in diverse directions, while offering security and scalability to meet evolving business demands; moreover, AI-driven automation streamlines numerous manual operations. Birst's Networked BI represents a novel methodology for providing data-as-a-service (DaaS), operating on the principle that reliable and well-governed data can align with speed and user-friendliness. Utilizing distinctive and patented features, Birst stands out as a leader in the industry. Ultimately, this creates a comprehensive ecosystem where every user can harness the full potential of their data effortlessly.

Description

Infor Marketing Resource Management (MRM) is a flexible and user-friendly platform utilized by marketing teams globally. This solution enables the seamless coordination of various marketing initiatives, encompassing both omnichannel and direct efforts, through an array of comprehensive tools designed for managing digital assets, resources, projects, budgets, cost tracking, creative approvals, capacity planning, and analytics. By leveraging Infor MRM, organizations can streamline their marketing processes, which are essential to their business success, while implementing centralized automation and best practices that enhance internal marketing operations and ensure adherence to industry standards. The software empowers users to take control of their marketing schedules, financials, workflows, and digital asset repositories. Additionally, the platform's advanced business intelligence capabilities produce actionable reports tailored to specific contexts, allowing for data-driven decision-making that can significantly influence marketing strategies. Ultimately, Infor MRM positions marketing departments to efficiently optimize their resources and achieve their objectives.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Adobe Marketo Engage Yes 
B2Sell Yes 
Blue Ridge Yes 
Fortude Yes 
Free FutureSoft No 
INTELITY Yes 
Infor CloudSuite Fashion Yes 
Infor CloudSuite Financials Yes 
Openbridge Yes 
Syniti Data Matching Yes 
SyteLine ERP (CloudSuite Industrial) Yes 
Tableau Yes 

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Adobe Marketo Engage No 
B2Sell No 
Blue Ridge No 
Fortude No 
Free FutureSoft Yes 
INTELITY No 
Infor CloudSuite Fashion No 
Infor CloudSuite Financials No 
Openbridge No 
Syniti Data Matching No 
SyteLine ERP (CloudSuite Industrial) No 
Tableau No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/solutions/advanced-analytics/business-intelligence/birst

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/mrm

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics Yes 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Embedded Analytics

Ad hoc Query No 
Application Development No 
Benchmarking No 
Dashboard No 
Interactive Reports No 
Mobile Reporting No 
Multi-User Collaboration No 
Self Service Analytics No 
Streaming Analytics No 
Visual Workflow Management No 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop Yes 
Drill Down Yes 
Email Reports No 
Financial Reports Yes 
Forecasting Yes 
Marketing Reports Yes 
OLAP Yes 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control No 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

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