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Description
Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.
Description
The Balanced Scorecard framework identifies the essential knowledge, skills, and systems necessary for employees to foster innovation and develop the appropriate strategic capabilities and efficiencies required for optimal internal processes, which in turn deliver targeted value to customers, ultimately enhancing shareholder wealth. More than just a measurement tool, the Balanced Scorecard serves as a comprehensive management system that helps organizations articulate their vision and strategy, translating these into actionable steps. It offers valuable feedback regarding both internal operations and external results to ensure ongoing enhancement of strategic performance and outcomes. When implemented fully, this system shifts strategic planning from a theoretical concept to the central operational hub of an organization. You can conveniently access your Balanced Scorecard through a web browser or mobile devices such as Android phones or iPads, allowing you to track your company's key performance indicators anytime and anywhere. As a result, organizations can remain agile and responsive to market changes, ensuring sustained competitive advantages.
API Access
Has API
No
API Access
Has API
No
Integrations
AdRoll
Yes
Adobe Marketo Engage
Yes
Basecamp
Yes
Brightcove
Yes
Chartbeat
Yes
Constant Contact
Yes
Desktop.com
Yes
Facebook
Yes
Google Analytics
Yes
HubSpot Marketing Hub
Yes
Integrations
AdRoll
No
Adobe Marketo Engage
No
Basecamp
No
Brightcove
No
Chartbeat
No
Constant Contact
No
Desktop.com
No
Facebook
No
Google Analytics
No
HubSpot Marketing Hub
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$39.95 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Beckon
Country
United States
Website
www.beckon.com
Vendor Details
Company Name
Andara software
Founded
2011
Country
Spain
Website
andara.bi
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
Yes
Budgeting & Forecasting
Yes
Dashboard
Yes
Data Analysis
No
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
Yes
Trend / Problem Indicators
Yes
Visual Analytics
Yes
Business Performance Management
Ad Hoc Reports
No
Ad hoc Analysis
No
Budgeting & Forecasting
Yes
Consolidation / Roll-Up
No
Dashboard
Yes
Key Performance Indicators
Yes
Predictive Analytics
No
Qualitative Analysis
No
Quantitative Analysis
No
Scorecarding
Yes
Strategic Planning
Yes
