Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.

Description

Zence Marketing Automation Stack allows you to create personalized customer journeys and initiate meaningful interactions across all channels. Marketing automation is a set of tools that automate repetitive tasks, streamline business processes, and manage campaigns across all channels. Automation software streamlines segmentation, targets the right audience at scale with tailored messages, and delivers personalized experiences to your customers. Key Features 1. Lead Scoring and Nurturing 2. Personalization on a scale 3. Advanced Analytics for Actionable Insights 4. Drive Action with Targeted Ad Campaigns

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

AdRoll Yes 
Adobe Marketo Engage Yes 
Basecamp Yes 
Brightcove Yes 
Chartbeat Yes 
Constant Contact Yes 
Desktop.com Yes 
Eloqua Yes 
Facebook Yes 
Google Analytics Yes 
HubSpot Marketing Hub Yes 
Khoros Yes 
LinkedIn Yes 
Mailchimp Yes 
Metric Insights Yes 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Webtrends Yes 
WordPress Yes 
X (Twitter) Yes 

Integrations

AdRoll No 
Adobe Marketo Engage No 
Basecamp No 
Brightcove No 
Chartbeat No 
Constant Contact No 
Desktop.com No 
Eloqua No 
Facebook No 
Google Analytics No 
HubSpot Marketing Hub No 
Khoros No 
LinkedIn No 
Mailchimp No 
Metric Insights No 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
Webtrends No 
WordPress No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Beckon

Country

United States

Website

www.beckon.com

Vendor Details

Company Name

Easyrewardz

Founded

2011

Country

India

Website

zencecrm.com/products/zence-marketing/marketing-automation/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Alternatives

Alternatives

MarketsmithIQ Reviews

MarketsmithIQ

Marketsmith
NP6 Reviews

NP6

ChapsVision