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Description
Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.
Description
Discover innovative tools and data designed to craft compelling, effective, and quantifiable brand experiences. Launchmetric's Brand Performance Cloud equips executives in the fashion, luxury, and beauty industries with essential software, industry insights, and services to enhance their overall performance. Streamline internal operations, maximize resources, and ensure optimal ROI with each marketing initiative. The platform offers software solutions for planning and executing marketing activations, encompassing event management, influencer campaigns, sample distribution, and digital asset management. Additionally, professional services are available to assist with creative endeavors, ranging from e-commerce to runway photography. Monitor cross-channel, cross-voice, and cross-market strategies while utilizing data and insights for more informed decision-making. This SaaS technology provides the necessary tools to evaluate your brand's performance, covering everything from PR monitoring to influencer analytics and brand performance benchmarks. Furthermore, expert services are on hand to aid your data analytics requirements, addressing everything from media performance analysis to campaign reporting and evaluation, ensuring a comprehensive approach to brand success.
API Access
Has API
No
API Access
Has API
No
Integrations
AdRoll
Yes
Adobe Marketo Engage
Yes
Basecamp
Yes
Brightcove
Yes
Constant Contact
Yes
Desktop.com
Yes
Eloqua
Yes
Facebook
Yes
Google Analytics
Yes
HubSpot Marketing Hub
Yes
Integrations
AdRoll
No
Adobe Marketo Engage
No
Basecamp
No
Brightcove
No
Constant Contact
No
Desktop.com
No
Eloqua
No
Facebook
No
Google Analytics
No
HubSpot Marketing Hub
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Beckon
Country
United States
Website
www.beckon.com
Vendor Details
Company Name
Launchmetrics
Founded
2002
Country
United States
Website
www.launchmetrics.com
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
No
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
No
Visual Analytics
No
Product Features
Digital Asset Management
Asset Categorization
No
Asset Library
No
Asset Sharing
No
Brand Control
No
Customizable Branding
No
File Conversion
No
Metadata Management
No
Mobile App
No
Reporting/Analytics
No
Search Within Document
No
Search/Filter
No
Version Control
No
Watermarking
No
Workflow Management
No
Event Management
Attendee Management
No
Badge Management
No
Conferences / Conventions
No
Exhibit / Vendor Management
No
Gamification
Yes
Room Block Management
No
Social Media Promotion
Yes
Sponsorship Management
No
Surveys & Feedback
No
Ticketing
No
Volunteer Management
Yes
Weddings / Parties
No
Inventory Control
Allocation
No
Barcoding
No
Cost Tracking
No
Forecasting
No
Item Management
No
Order Management
No
Procurement Management
No
Reorder Management
No
SKU / UPC Codes
No
Serial Number Tracking
No
Supplier Management
No
Media Monitoring
Alerts / Notifications
No
Broadcast Media Monitoring
No
Content Translation
No
Dashboards / Reporting
No
Export Results
No
Online News Monitoring
No
Podcast Monitoring
No
Print Media Monitoring
No
Social Media Monitoring
No
