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Description

Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.

Description

Accurate data is essential for effective decision-making, yet surveys often go unanswered. Solutions like RFID and Bluetooth (BLE) can be complicated and expensive. In contrast, each smart camera effortlessly evaluates numerous faces, generating metrics that include impressions, demographic details such as age and gender, and positive emotional responses over time. Setting up one of these cameras can be completed in less than 12 minutes, and users can conveniently access a live dashboard from any location at any time. By analyzing hundreds of faces, you can measure emotional well-being over time with an accuracy exceeding 95%. This allows you to gather crucial insights regarding which demographic groups are most and least engaged. You can conduct A/B tests to assess the effectiveness of various marketing strategies and content, providing clarity on what resonates with your audience and why. This technology equips you with invaluable data and insights that can enhance your sales, marketing, and research endeavors. It also enables automatic tracking of total impressions (non-unique) while measuring average dwell time, which helps in understanding consumer behavior better. By utilizing ethical facial analysis, organizations can reveal distinctive insights about their audience that were previously difficult to obtain.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Beatgrid

Founded

2014

Country

Netherlands

Website

beatgrid.co

Vendor Details

Company Name

Zenus

Country

United States

Website

www.zenus.ai/analytics

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Product Features

Emotion Recognition

Facial Emotions No 
Facial Expression Analysis No 
Machine Learning No 
Photo Emotions No 
Speech Emotions No 
Video Emotions No 
Written Text Emotions No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Alternatives

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