Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.
Description
Numina analyzes various activities occurring at curb-level. By collecting data anonymously and in aggregate, the system provides insights into the volume of pedestrian and vehicular traffic, their paths, and overall movement patterns in urban streets. This data aids in assessing detailed traffic safety, environmental factors, and operational metrics within city infrastructures. Additionally, Numina aims to create a data utility that transforms streets into a platform for developers. Upholding privacy as a core value, the design of Numina ensures that its sensors utilize onboard computing to process data while erasing any identifiable imagery, yielding datasets that are both anonymous and secure. It stands out as the only computer vision sensor system specifically tailored for urban environments, having been built from the outset to deliver insights without compromising privacy. While many aspire to create more livable communities, consensus on the best methods often eludes us. Numerous strategies exist for enhancing our neighborhoods, and we are dedicated to assisting cities in arriving at the most effective solutions more swiftly and justly through a data-centric methodology. Ultimately, our mission is to empower urban planners with the information they need to foster vibrant, inclusive spaces.
API Access
Has API
No
API Access
Has API
No
Integrations
Mathstral
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Beatgrid
Founded
2014
Country
Netherlands
Website
beatgrid.co
Vendor Details
Company Name
Numina
Founded
2014
Country
United States
Website
numina.co
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
People Counting
API
No
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No
Product Features
Computer Vision
Blob Detection & Analysis
No
Building Tools
No
Image Processing
No
Multiple Image Type Support
No
Reporting / Analytics Integration
No
Smart Camera Integration
No
People Counting
API
No
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No