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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.

Description

Numina analyzes various activities occurring at curb-level. By collecting data anonymously and in aggregate, the system provides insights into the volume of pedestrian and vehicular traffic, their paths, and overall movement patterns in urban streets. This data aids in assessing detailed traffic safety, environmental factors, and operational metrics within city infrastructures. Additionally, Numina aims to create a data utility that transforms streets into a platform for developers. Upholding privacy as a core value, the design of Numina ensures that its sensors utilize onboard computing to process data while erasing any identifiable imagery, yielding datasets that are both anonymous and secure. It stands out as the only computer vision sensor system specifically tailored for urban environments, having been built from the outset to deliver insights without compromising privacy. While many aspire to create more livable communities, consensus on the best methods often eludes us. Numerous strategies exist for enhancing our neighborhoods, and we are dedicated to assisting cities in arriving at the most effective solutions more swiftly and justly through a data-centric methodology. Ultimately, our mission is to empower urban planners with the information they need to foster vibrant, inclusive spaces.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Mathstral No 

Integrations

Mathstral Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Beatgrid

Founded

2014

Country

Netherlands

Website

beatgrid.co

Vendor Details

Company Name

Numina

Founded

2014

Country

United States

Website

numina.co

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Product Features

Computer Vision

Blob Detection & Analysis No 
Building Tools No 
Image Processing No 
Multiple Image Type Support No 
Reporting / Analytics Integration No 
Smart Camera Integration No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Alternatives

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