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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Cease relying on claimed ad exposure data that is founded on flawed big data, data integrations, and models attempting to correlate individuals with their media interactions. In the absence of a unified source, you are likely to face significant challenges in accurately assessing cross-media reach and frequency, as well as brand lift metrics. Today's consumers fluidly navigate between linear TV, connected TV (CTV), and online video platforms in pursuit of the best content available. Therefore, in the current media landscape, it is imperative to move beyond claimed ad exposure as a means of evaluating cross-channel brand effectiveness. Third-party data fusion will not provide the reliability needed in this fragmented media environment, especially as regulatory bodies continue to impose stricter privacy laws. With Beatgrid’s audience measurement analysis, you can develop precise advertising strategies that effectively engage your intended audience, ensuring that your marketing efforts yield tangible results. Embracing a more accurate measurement approach will empower brands to adapt and thrive in an ever-evolving media ecosystem.

Description

Numina analyzes various activities occurring at curb-level. By collecting data anonymously and in aggregate, the system provides insights into the volume of pedestrian and vehicular traffic, their paths, and overall movement patterns in urban streets. This data aids in assessing detailed traffic safety, environmental factors, and operational metrics within city infrastructures. Additionally, Numina aims to create a data utility that transforms streets into a platform for developers. Upholding privacy as a core value, the design of Numina ensures that its sensors utilize onboard computing to process data while erasing any identifiable imagery, yielding datasets that are both anonymous and secure. It stands out as the only computer vision sensor system specifically tailored for urban environments, having been built from the outset to deliver insights without compromising privacy. While many aspire to create more livable communities, consensus on the best methods often eludes us. Numerous strategies exist for enhancing our neighborhoods, and we are dedicated to assisting cities in arriving at the most effective solutions more swiftly and justly through a data-centric methodology. Ultimately, our mission is to empower urban planners with the information they need to foster vibrant, inclusive spaces.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Mathstral

Integrations

Mathstral

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Beatgrid

Founded

2014

Country

Netherlands

Website

beatgrid.co

Vendor Details

Company Name

Numina

Founded

2014

Country

United States

Website

numina.co

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Product Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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