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features
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Description

Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.

Description

Glide Central® serves as a digital solution designed specifically for market researchers to streamline the management of media associated with their projects. By addressing the challenges researchers face when dealing with the vast amounts of audio and video produced during in-depth interviews and focus group discussions, it enhances organizational efficiency. This platform allows for more effective organization and editing of media files, enabling users to easily identify and analyze crucial insights. Additionally, users can craft storyboards that enhance the visual appeal of their reports. With Glide Central®, researchers can present the highlights of their multimedia assets in every client report. The platform provides the capability to store media files related to each project, including videos, audio recordings, and images, in designated folders. Furthermore, Glide Central empowers users to assign tags to keywords, produce either human-generated or automated transcripts, create clips from video or audio content, and design storyboards. All media files are securely archived, ensuring they remain accessible for as long as necessary. The significance of audio and video as influential data sources in research cannot be overstated, as they often lead to richer insights and impactful findings. Ultimately, Glide Central® not only simplifies media management but also enhances the overall research experience by providing a comprehensive suite of tools.

API Access

Has API No 

API Access

Has API No 

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Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Bastody

Founded

2022

Country

Poland

Website

www.bastody.com/

Vendor Details

Company Name

Civicom

Country

United States

Website

www.civicommrs.com/glide-video-curation-tools/

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online Yes 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

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