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ease
features
design
support

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Description

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

Description

A comprehensive set of independent consumer data from China offers a targeted audience reach across multiple channels. This dataset includes anonymous insights from over 1.3 billion internet users in China. Our platform is highly advanced and automated, utilizing proprietary, state-of-the-art technologies. With refined big data analytics, we can construct and segment detailed user profiles in real time. We provide access to a diverse range of premium media resources that span various channels. As a leading demand-side platform focused on the Chinese market, we boast extensive media connections, including video, social, mobile, search marketing, and display advertising. Our organization is at the forefront of the industry, fueled by a combination of top talent and technological advancements. Our team consists of over 200 skilled tech and data engineers dedicated to fostering innovation in the field. We offer a complete suite of data-driven digital marketing solutions for marketers worldwide, allowing them to choose the optimal marketing mix for effectively reaching Chinese consumers. Additionally, we facilitate the integration of data from both online and offline sources, incorporating marketing automation tools and SaaS solutions that cater to the needs of global enterprises. By leveraging our capabilities, businesses can significantly enhance their marketing strategies in the rapidly evolving landscape of Chinese consumer behavior.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Supermetrics

Integrations

Supermetrics

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Basis

Country

United States

Website

basis.com/technology/dsp/

Vendor Details

Company Name

iClick Interactive

Founded

2009

Country

China

Website

www.i-click.com

Product Features

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Alternatives

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