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Average Ratings 0 Ratings

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ease
features
design
support

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Description

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

Description

Vistar revolutionizes the out-of-home advertising sector by utilizing innovative technology that significantly improves the processes of buying, selling, and managing digital signage media. Their comprehensive programmatic ecosystem is designed to maximize the potential of digital out-of-home (DOOH) advertising for businesses. This ecosystem encompasses a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, including their ad platform and Cortex, all seamlessly integrated to facilitate data-driven, automated, and measurable transactions within the DOOH landscape. Automated creative transcoding guarantees that standard creative sizes are displayed flawlessly on any out-of-home screen. Businesses can enhance their targeting strategies by leveraging first-party data or partnering with industry leaders, ensuring that consistent targeting across all DOOH channels can be achieved effortlessly without manual intervention. Vistar's solutions empower advertisers to engage with audiences in the real world, making it easier to connect with potential customers wherever they are.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
Supermetrics
YouTube

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
Supermetrics
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Basis

Country

United States

Website

basis.com/technology/dsp/

Vendor Details

Company Name

Vistar Media

Founded

2011

Country

United States

Website

basis.com/technology/dsp/

Product Features

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Alternatives

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