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Description

Enhance your growth strategy by fostering repeat purchases, minimizing customer churn, and maximizing lifetime value (LTV). Barilliance integrates customer insights from multiple sources—including email, online interactions, in-store experiences, and CRM data—into a comprehensive user profile that offers a holistic view. By analyzing data at the individual customer level, you can track specific interactions such as viewed products, items added to the cart, completed purchases, and search queries made. This detailed insight enables you to identify prime opportunities and tailor campaigns effectively using Barilliance's extensive customer big data. Real-time access allows you to understand the size and intent of diverse target audiences, enhancing your marketing efforts. We provide essential metrics, including LTV and average order value, to inform your strategies. With our user-friendly campaign builder, you can seamlessly incorporate highly personalized product suggestions. Our robust integration with the product recommendation engine and website personalization toolkit enables you to craft targeted, relevant offers that extend well beyond generic discounts and coupons, ensuring that your marketing is as effective as possible. This level of customization not only drives engagement but also cultivates deeper customer loyalty.

Description

Transform your traffic insights into strategic actions by categorizing users based on their browsing habits and behaviors. By grouping similar users, you can effectively identify those who deserve rewards, motivation, or a nudge to return, while also determining which brands, categories, and offers yield the highest conversion rates. Initiate the process by providing a browsing history feature, showcasing products that users have recently viewed or purchased. Additionally, remind them of items left in their cart that they haven't yet bought. Crucially, ensure that this approach encompasses all users, including those who are anonymous or unregistered. Utilizing advanced AI capabilities, you can enhance the shopping experience through personalized recommendations tailored to each shopper’s preferences and intentions. Furthermore, manage multiple recommendation campaigns by experimenting with various algorithms that align with the purchasing journey, tapping into numerous personalization strategies like affinity based on browsing and non-click behaviors. This comprehensive approach not only boosts engagement but also fosters a deeper connection with your customer base.