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The Taurus

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Description

Bannerfy enables brands and agencies to execute sponsored banner advertising on creator channels and profiles. Through a web-based platform, brands can establish campaigns and oversee their creator banner ads efficiently. Creators have the opportunity to link their channels, engage in relevant campaigns, and monetize their profile spaces. By concentrating on channel and profile banners, Bannerfy offers advertisers an additional method to engage with creator audiences, complementing their broader marketing strategies. The Bannerfy website also features various campaign examples and planning resources to assist users in maximizing their advertising efforts. This innovative approach not only enhances visibility for advertisers but also empowers creators to earn income from their platforms.

Description

The Taurus stands out as the inaugural compliance platform crafted with the specific intent of adhering to EU Regulation 2024/900, which pertains to the Transparency of Political Advertising Regulation. Under this regulation, every political advertisement disseminated within the EU is mandated to include a structured transparency notice that details the sponsor, payment information, targeting criteria, and a permanent URL accompanied by a QR code. The Taurus streamlines this process significantly; it features a user-friendly guided wizard that assists sponsors in completing all necessary fields in roughly 10 minutes. Additionally, publishers benefit from a comprehensive dashboard that enables them to manage sponsor invitations, ensure compliance prior to the publication of ads, and generate timestamped audit trails. Among its essential features are the wizard-based notice creation, permanent URLs hosted on ttad.eu, printable QR codes, a 7-year document retention policy, an Art. 15 complaint mechanism, compliance links connecting sponsors and publishers, as well as support for multiple languages, including English and German. A free Verified tier is offered, alongside paid plans for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which come with a 14-day free trial. Developed in Munich by Expanse UG, The Taurus aims to simplify compliance in political advertising while promoting transparency and accountability in the political landscape.