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Description

Backstory is an AI sales intelligence and pipeline management platform that helps revenue organizations analyze opportunities, forecast outcomes, and determine what actions to take next. It integrates with CRMs, email systems, calendars, meeting platforms, and other sales tools to automatically capture customer interactions and connect activity to the appropriate accounts and deals. This automated activity capture reduces the need for representatives to manually log meetings, calls, contacts, and engagement data. Backstory uses AI to evaluate deal health, engagement patterns, historical wins, stakeholder coverage, potential bottlenecks, and other indicators that may affect close likelihood. Sales teams can identify at-risk opportunities, uncover growth potential, and understand why particular deals are more or less likely to progress. Stakeholder mapping shows who is involved in an opportunity and highlights missing contacts or relationship gaps that could influence the buying process. AI coaching and deal-specific recommendations provide sellers with suggested next steps based on buyer activity, deal context, and established sales patterns. Forecasting, renewals and retention analysis, pipeline management, and account activity intelligence give managers a broader view of current and future revenue performance. Backstory is designed for sales teams that want to make pipeline decisions using continuously updated engagement data rather than relying primarily on manual CRM updates and rep judgment.

Description

Your go-to-market teams often find themselves dedicating significant time to the tedious tasks of data research and organization. With Scalestack's advanced AI, all your GTM data is seamlessly integrated, providing actionable insights and assisting in the execution of your sales strategies. This innovative solution enables a remarkable boost in sales efficiency and overall growth. You can enrich and evaluate potential customer profiles in real-time and at any scale using our AI-driven universal API. It’s time to activate your funnel effectively to ensure the right prospects are directed toward nurturing, self-service, or sales assistance. Scalestack consolidates all your go-to-market data, equipping your teams with enriched and prioritized account insights that align with the essential attributes of your ideal customer profile. The challenges of targeting, account mapping, allocation, and territory management are now addressed. Whether you’re aiming to maximize the value from your inbound leads or score specific accounts based on ICP characteristics, Scalestack’s AI-enhanced enrichment and prioritization platform is designed to meet those needs. Shift your focus towards engaging the most relevant accounts and leads at the opportune moment, providing your sales representatives with the necessary context to enhance customer interactions and drive success. This transformation allows your teams to operate more strategically and effectively in a competitive marketplace.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Claude Fable 5.1 No 
Claude Haiku 3.5 No 
Claude Opus 4.1 No 
Claude Opus 5 No 
Clearbit No 
D&B Connect No 
DealRoom No 
Firecrawl No 
FullEnrich No 
Google Workspace Yes 
LinkedIn No 
Ocean.io No 
PhantomBuster No 
Pipedrive No 
Polygon.io No 
Reduct Yes 
RocketReach No 
Snowflake Cortex AI No 
Tableau Yes 
Tackle Cloud GTM Platform No 

Integrations

Claude Fable 5.1 Yes 
Claude Haiku 3.5 Yes 
Claude Opus 4.1 Yes 
Claude Opus 5 Yes 
Clearbit Yes 
D&B Connect Yes 
DealRoom Yes 
Firecrawl Yes 
FullEnrich Yes 
Google Workspace No 
LinkedIn Yes 
Ocean.io Yes 
PhantomBuster Yes 
Pipedrive Yes 
Polygon.io Yes 
Reduct No 
RocketReach Yes 
Snowflake Cortex AI Yes 
Tableau No 
Tackle Cloud GTM Platform Yes 

Pricing Details

$50 per user per month
Free Trial Yes 
Free Version Yes 

Pricing Details

On demand. Not offered by user seat or licence.
Scalestack offers an enterprise custom solution
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Backstory (People.ai)

Founded

2016

Country

United States

Website

www.backstory.ai/

Vendor Details

Company Name

Scalestack

Country

United States

Website

scalestack.ai/

Product Features

Account Planning

Account Segmentation No 
Account Tracker No 
Annual Account Plan No 
Communication Matrix No 
Competitor Stacking No 
Dashboard No 
Performance Metrics No 
Relationship Mapping No 
Trend Monitoring No 
White Space Analysis No 

Inside Sales

Auto-Dialing No 
Call List Management No 
Call Recording No 
Campaign Management No 
Dashboard Yes 
Data Management Yes 
Lead Capture Yes 
Lead Distribution No 
Lead Scoring No 
Performance Management Yes 

Revenue Intelligence

Actionable Insights No 
Alerts / Notifications No 
CRM Interactions No 
Call Scoring No 
Conversation Intelligence No 
Dashboard No 
Email/Message Interactions No 
Market Intelligence No 
Phone Call Interactions No 
Pipeline Visibility No 
Sales Coaching No 
Video Call Interactions No 

Revenue Operations

AI Insights No 
Account Health Dashboard No 
Automatic CRM Updates No 
Contact / Activity Tracking No 
RevOps Automation No 
Revenue Dashboard No 
Revenue Intelligence / Reporting No 
Sales Analytics No 
Sales Forecasting No 
Third-Party Data Aggregation No 

Sales Analytics

Collaboration Tools No 
Dashboards No 
Forecasting Analytics No 
Ideal Customer Profile (ICP) No 
Lead Analytics No 
Pipeline Management No 
Predictive Forecasting No 
Predictive Lead Scoring No 
Sales Intelligence Reporting No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Sales Performance Management

Incentive Compensation Management (ICM) No 
Predictive Sales Analytics No 
Quota Management No 
Reporting / Analytics No 
Sales Coaching Analysis No 
Sales Gamification No 
Sales Performance Tracking No 
Sales Planning & Forecasting No 
Territory Management No 

Product Features

Revenue Operations

AI Insights Yes 
Account Health Dashboard Yes 
Automatic CRM Updates Yes 
Contact / Activity Tracking Yes 
RevOps Automation Yes 
Revenue Dashboard No 
Revenue Intelligence / Reporting Yes 
Sales Analytics Yes 
Sales Forecasting Yes 
Third-Party Data Aggregation Yes 

Sales Intelligence

CRM Integration Yes 
Data Cleaning Yes 
Data Enrichment Yes 
Data Import/Export Yes 
Data Mining No 
Data Verification Yes 
Email Integration Yes 
Lead Scoring Yes 
List Building Yes 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics Yes 
Prospecting Tools Yes 
Reporting/Analytics Yes 
Sales Forecasting No 

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