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Description

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Centro Basis No 
DV Publisher Suite No 
Facebook Ads Yes 
Flashtalking No 
FreeWheel Beeswax No 
Innovid No 
Instagram Ads Yes 
Lotame Yes 
MSIGHTS No 
Meta Ads Yes 
Noko No 
OpenX No 
PubMatic Yes 
Resonate No 
Sizmek Ad Suite No 
The Trade Desk Yes 
TransUnion TruEmpower Yes 
Treasure Data No 
Twine No 

Integrations

Centro Basis Yes 
DV Publisher Suite Yes 
Facebook Ads No 
Flashtalking Yes 
FreeWheel Beeswax Yes 
Innovid Yes 
Instagram Ads No 
Lotame No 
MSIGHTS Yes 
Meta Ads No 
Noko Yes 
OpenX Yes 
PubMatic No 
Resonate Yes 
Sizmek Ad Suite Yes 
The Trade Desk No 
TransUnion TruEmpower No 
Treasure Data Yes 
Twine Yes 

Pricing Details

$250 per month
Enterprise pricing starts at $2500 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

BDEX

Founded

2014

Country

United States

Website

www.bdex.com

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Data Quality

Address Validation Yes 
Data Deduplication No 
Data Discovery Yes 
Data Profililng No 
Master Data Management No 
Match & Merge Yes 
Metadata Management No 

Product Features

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Alternatives

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