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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Description

We specialize in enhancing customer experience consulting, designing employee engagement initiatives, mapping customer journeys, and facilitating organizational transformations. Elevate your market presence by crafting a unique customer experience strategy and effectively implementing it. As a premier consultancy in customer experience, we introduce Customer Types alongside an improved user interface in the Touchpoint Dashboard. This innovative Customer Types feature allows users to create, manage, and associate various customer categories directly within their journey maps, streamlining the process. The upgraded interface simplifies previously complex interactions, enhancing usability for Touchpoint Dashboard users. "Now our users can assign specific touchpoints to all customers, segments, personas, employees, individuals, and any other group they wish to represent," remarked Peter Haid, Chief Product Officer of Touchpoint Dashboard. "I truly appreciate how this feature beautifully and flexibly humanizes customers within the context of their journey maps." This enhancement not only improves user engagement but also fosters a deeper understanding of customer relationships.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
Amazon DynamoDB Yes 
Amazon Redshift Yes 
Amazon S3 Yes 
Amplitude Yes 
Google Ads Yes 
Google Cloud AutoML Yes 
Google Cloud BigQuery Yes 
Google Play Yes 
HubSpot Customer Platform Yes 
JW Player Yes 
Mailchimp Yes 
Mixpanel Yes 
Oracle Cloud Infrastructure Yes 
Oracle Database Yes 
Related Marketing Cloud Yes 
SQL Server Yes 
Snowflake Yes 
Telegram Yes 
Zoho CRM Yes 

Integrations

Adjust No 
Amazon DynamoDB No 
Amazon Redshift No 
Amazon S3 No 
Amplitude No 
Google Ads No 
Google Cloud AutoML No 
Google Cloud BigQuery No 
Google Play No 
HubSpot Customer Platform No 
JW Player No 
Mailchimp No 
Mixpanel No 
Oracle Cloud Infrastructure No 
Oracle Database No 
Related Marketing Cloud No 
SQL Server No 
Snowflake No 
Telegram No 
Zoho CRM No 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

B2Metric

Country

United States

Website

b2metric.com

Vendor Details

Company Name

Strativity Group

Country

United States

Website

strativity.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration Yes 
Customer Profiles Yes 
Data Import / Export Yes 
Predictive Analytics No 
Surveys & Feedback Yes 
Templates Yes 

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