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features
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support

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Description

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Description

Stop using sticky notes and journey mapping tools that fail to reveal the authentic behaviors of customers in their everyday interactions. Our advanced customer journey analytics software uncovers the genuine paths that clients take while interacting with your brand across various touchpoints over time. The real-time analysis of customer behavior directly influences key performance indicators such as revenue, customer lifetime value, churn rate, customer satisfaction (CSAT), and Net Promoter Score (NPS®). Unlike traditional customer analytics platforms, Pointillist allows you to swiftly connect customer actions with business objectives in mere seconds instead of taking days or weeks. Customers now demand personalized experiences that reflect their current preferences and recent engagements, and Pointillist empowers you to connect with them at the best moments along their journey, utilizing the most effective communication channels. This approach not only enhances customer satisfaction but also drives better business outcomes, ensuring that your strategies align with what your audience truly values.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon S3 Yes 
Amplitude Yes 
AppsFlyer Yes 
Google Ads Yes 
Google Analytics Yes 
Google Cloud AutoML Yes 
HubSpot Customer Platform Yes 
InPlayer Yes 
JW Player Yes 
Mixpanel Yes 
MySQL Yes 
Oracle Cloud Infrastructure Yes 
Oracle Database Yes 
Paddle Yes 
Related Marketing Cloud Yes 
SmartMessage Yes 
Stripe Yes 
Telegram Yes 
Zoho CRM Yes 

Integrations

Amazon S3 No 
Amplitude No 
AppsFlyer No 
Google Ads No 
Google Analytics No 
Google Cloud AutoML No 
HubSpot Customer Platform No 
InPlayer No 
JW Player No 
Mixpanel No 
MySQL No 
Oracle Cloud Infrastructure No 
Oracle Database No 
Paddle No 
Related Marketing Cloud No 
SmartMessage No 
Stripe No 
Telegram No 
Zoho CRM No 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

B2Metric

Country

United States

Website

b2metric.com

Vendor Details

Company Name

Pointillist

Country

United States

Website

www.pointillist.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles Yes 
Data Import / Export No 
Predictive Analytics Yes 
Surveys & Feedback Yes 
Templates No 

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Alternatives

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