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Average Ratings 8 Ratings

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support

Description

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Description

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AppsFlyer Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Mailchimp Yes 
Salesforce Yes 
Stripe Yes 
Zoho CRM Yes 
Churned No 
Easyflow No 
Finsi No 
Forwrd No 
Kameleoon No 
Motileo No 
Paligo No 
Pylar No 
RevenueCat No 
Sana No 
Secoda No 
Wufoo No 
Zoho SalesIQ No 

Integrations

AppsFlyer Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Mailchimp Yes 
Salesforce Yes 
Stripe Yes 
Zoho CRM Yes 
Churned Yes 
Easyflow Yes 
Finsi Yes 
Forwrd Yes 
Kameleoon Yes 
Motileo Yes 
Paligo Yes 
Pylar Yes 
RevenueCat Yes 
Sana Yes 
Secoda Yes 
Wufoo Yes 
Zoho SalesIQ Yes 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Pricing Details

$89 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

B2Metric

Country

United States

Website

b2metric.com

Vendor Details

Company Name

Mixpanel

Founded

2009

Country

United States

Website

mixpanel.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys No 
Test Scheduling Yes 
Visual Editor Yes 

Customer Engagement

Analytics Yes 
Churn Management Yes 
Communication Management Yes 
Community Management Yes 
Content Syndication No 
Feedback Collection Yes 
Gamification No 
Live Chat No 
Video Content Yes 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration Yes 
Customer Profiles Yes 
Data Import / Export Yes 
Predictive Analytics Yes 
Surveys & Feedback No 
Templates No 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Machine Learning

Deep Learning No 
ML Algorithm Library Yes 
Model Training Yes 
Natural Language Processing (NLP) No 
Predictive Modeling Yes 
Statistical / Mathematical Tools Yes 
Templates No 
Visualization Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics No 
Website Analytics Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution No 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking No 
Uninstall Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Product Management

Collaboration Yes 
Feedback Collection No 
Idea Management Yes 
Milestone Tracking Yes 
Prioritization Yes 
Product Roadmapping Yes 
Release Management No 
Requirements Management No 
Resource Management Yes 
Workflow Management No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics Yes 
Problem Area Alerts Yes 

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