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Description

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Description

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Analytics Yes 
Mailchimp Yes 
Mixpanel Yes 
Salesforce Yes 
AB Tasty No 
Amplitude Yes 
Desktop.com No 
Evolv Al No 
Google Tag Manager No 
Kameleoon No 
Pulse Insights No 
Qualtrics XM Platform No 
Qubit No 
Salesforce Agentforce Marketing No 
Snowflake Yes 
Tableau No 
TrustCommander No 
Zoho CRM Yes 

Integrations

Google Analytics Yes 
Mailchimp Yes 
Mixpanel Yes 
Salesforce Yes 
AB Tasty Yes 
Amplitude No 
Desktop.com Yes 
Evolv Al Yes 
Google Tag Manager Yes 
Kameleoon Yes 
Pulse Insights Yes 
Qualtrics XM Platform Yes 
Qubit Yes 
Salesforce Agentforce Marketing Yes 
Snowflake No 
Tableau Yes 
TrustCommander Yes 
Zoho CRM No 

Pricing Details

$99 per month
Free Trial No 
Free Version No 

Pricing Details

Contact sales
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

B2Metric

Country

United States

Website

b2metric.com

Vendor Details

Company Name

Contentsquare

Founded

2012

Country

United States

Website

contentsquare.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Customer Experience

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection Yes 
Sentiment Analysis Yes 
Survey Management No 
Text Analysis Yes 
Trend Analysis Yes 

Digital Experience Platforms (DXP)

Alerts / Notifications No 
Auto-Tagging No 
Blogs No 
Calendar No 
Content Modeling No 
Digital Asset Management No 
File Sharing No 
Form Builder No 
Forums / Message Boards No 
Headless CMS No 
Knowledge Base No 
Performance Monitoring No 
Personalization / Segmentation No 
Reporting / Analytics No 
Surveys / Polls No 
Templates No 
User Management / Permissions No 
Version Control No 
Wiki No 
Workflow Management No 

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps Yes 
For Sales Yes 
For Science Yes 
Radial Mapping Yes 
Territorial Mapping Yes 
Website Analytics Yes 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools No 
Session Recording Yes 
Surveys No 
User Experience Analysis Yes 
User Feedback No 
Visitor Segmentation No 

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing Yes 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics Yes 
Surveys and Feeback No 
Video Recording / Transcription Yes 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

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