Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
B2B.IQ is a proprietary platform for account engagement, created by B2B Media Group, which provides marketing and revenue teams with extensive data, insights into account engagement, and buyer signals to optimize their display and lead generation efforts. With access to a vast global database of over 100 million verified B2B decision-makers, the platform is enhanced by first-party firmographic data, intent data, and more than 112 million monthly signals regarding account behavior. Users have the flexibility to track the progress of their campaigns, gain insights into accounts, and identify buying signals through a dashboard that can be customized according to their needs, or they can receive consistent updates from a dedicated campaign manager. B2B.IQ features an AI-driven priority index that evaluates accounts based on their engagement activities and intent topic consumption, effectively pinpointing high-priority accounts for sales outreach. Furthermore, the platform provides in-depth account intelligence, showcasing installed technologies, intent topics, and engagement frequencies to foster a deeper understanding of each account, which can lead to more effective strategies in targeting and engagement. This combination of features empowers teams to make informed decisions and drive greater results in their marketing initiatives.
Description
ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Octane11
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
B2B Media Group
Founded
2011
Country
United Kingdom
Website
www.b2bmg.com/en/b2biqplatform
Vendor Details
Company Name
Madison Logic
Founded
2004
Country
United States
Website
www.madisonlogic.com/ml-platform/
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
No
Customer Segmentation
No
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
No
Target Account Identification
No
Product Features
Buyer Intent
B2B Lead Generation
Yes
CRM Integration
Yes
Channel Attribution
Yes
Competitor Analysis
Yes
Content Marketing
Yes
Customer Journey Mapping
Yes
Customer Profiles
No
Intent Data
Yes
Lead Notifications
No
Lead Scoring
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No